Account Marketing Lead - Hilversum (Hybrid)

We're looking for an Account Marketing Lead to drive integrated, consumer-led marketing strategies for a major strategic account partner in the EMEA region. You will support the conversion of global and regional brand direction into impactful, partner-specific marketing plans that fuel demand, elevate brand expression, and support commercial growth. The ideal candidate is both a strategic thinker and a meticulous executor.

Key responsibilities

Account Marketing Strategy & Seasonal Planning

• Develop account-specific marketing strategies and seasonal plans aligned with overall brand and marketplace priorities.
• Translate global and regional direction into localized, relevant partner plans.
• Identify priority moments, stories, and products to maximize impact with the account.

Integrated Campaign Leadership

• Lead end-to-end campaign planning, from briefing to execution and seasonal recap.
• Define objectives, audiences, product focus, marketing mix, and timelines.
• Ensure alignment across brand, retail, digital, media, and other cross-functional teams.

Partner Collaboration & Influence

• Build trusted relationships with the account partner's marketing organization.
• Influence partner strategies to uphold strong brand storytelling and premium execution.
• Navigate complex discussions with clarity and confidence.

Cross-Functional Orchestration

• Drive collaboration across multiple teams without formal authority.
• Partner with athlete-related teams for approvals and usage rights.
• Coordinate closely with commercial and merchandising partners to ensure marketing plans reflect product realities.

Operational Excellence

• Manage campaign governance, milestones, and approval processes.
• Track performance against KPIs and deliver insightful recaps.
• Share best practices to continuously elevate account marketing standards.

Key qualifications

• Extensive background in account, brand, retail, or integrated marketing.
• Proven ability to lead complex, multi-stakeholder initiatives.
• Experience with wholesale or strategic retail partners is a strong advantage.
• Strong strategic thinking and precise execution.
• Ability to influence and align stakeholders across a matrixed organization.
• Excellent project management, communication, and organizational skills.
• Solid understanding of consumer journeys, retail environments, and brand storytelling.

Contract details

• Start date: April
• Location: Hybrid, Hilversum
• Duration: 6months + (plus potential extensions)
• Salary/Hourly rate: Please let us know your expectations.

Interested? Please apply via the link below with your updated CV, or reach out directly with your updated CV

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