Account Executive - Social and Influence

Company Description

We're a values-based business built around a philosophy of DO FEEL THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO FEEL THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence - all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment

Diversity and inclusion is a core part of who we are at MSL. We're committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group-whatever their age, gender identity, race, sexual orientation, physical or mental ability, or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and, more importantly, comfortable enough to bring their full, authentic selves to work.

Overview

There's an influencer out there for everyone, they're just waiting to be found. Knowing different discovery techniques, channel tricks, and finding new routes to hidden niches is how we uncover them.

So, this is about finding the right influential voice, not just the most followers. Turning that discovered creator into ground-breaking, award-winning influencer marketing campaigns with some of the world's biggest brands.

Show an understanding of the different aspects of influencer and social media marketing: collaboration rather than distribution, boosting or organic, IG vs YouTube.

This is an opportunity to build and activate influencer and social strategies, helping our clients connect with their audience.

Responsibilities

Key Skills & Responsibilities

• Support the team in running results-driven, strategic, and robust campaigns that have maximum cut-through across all areas (driving reach, strengthening brand image & positioning).
• Lead and manage the development and execution of influencer activities for global and local clients - develop and present recommendations, evaluations, POVs, and analyses to clients.
• Manage client relationships, hosting regular client meetings.
• Lead on client needs including toolkit development, influencer lists, influencer approvals, events, etc.
• Identify and build strong relationships with influencers in line with client asks across all social platforms.
• Perform and manage negotiations of commercially viable deals in line with budget and client needs.
• Negotiate deals and manage ROI on influencer collaborations.
• Develop and sustain strong relationships with influencers and agents.
• Build trustworthy relationships with internal teams, agency partners, and finance.
• Bring innovative ideas regarding events, mailings, and activation.

Qualifications

Attributes & Qualities

• Knowledge of influencer management platforms, social listening, and insights tools.
• Foundation in negotiation and/or managing influencer marketing campaigns.
• Strong relationship-building skills.
• A social media enthusiast who stays on top of trends.
• Knowledge of Office Suite and presentation skills.
• Ability to tell compelling stories, propositions, or strategies.

Nice to have

• Direct relationships with influencers and agents.
• Proficiency in Keynote and presentation skills.

Additional Information

MSL offers fantastic benefits, including pension, life assurance, private medical, and income protection plans. Additional perks include:

• WORK YOUR WORLD: Work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two paid days off for well-being and self-care.
• BENEFITS 24/7: Support helpline, remote GPs, mental health, CBT, wellbeing content, and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for family milestones like maternity, adoption, surrogacy, and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: Additional day off for your birthday.
• GREAT LOCAL DISCOUNTS: Membership discounts with Soho Friends, local restaurants, and retailers.

Full details will be shared upon joining. Publicis Groupe operates a hybrid working pattern with full-time employees in-office three days a week.

We are committed to a fair assessment process and supporting all candidates, including those with neurodiversity, physical or mental impairments. Please inform us if adjustments are needed.

Check out the Publicis Career Page for more on our inclusive benefits and Employee Action Groups.

Employees can join The Pack, our early careers program, to kick-start their careers with us.

The recruitment process includes applying, completing assessment tasks, a recruiter chat, interviews, and feedback.