Account Director - Consumer 6 month FTC

Overview

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.

We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What's happening?

We are looking for a highly-experienced Account Director to join our Consumer team in London on a 6 month FTC. You'll be collaborating with a brilliant team to oversee the running client work - both locally and globally - as well as provide counsel and strategic direction, and motivate the team to craft work that truly is their best.

What will you be doing?

• Develop and maintain positive relationships with clients and improve the company's reputation in terms of delivery and quality
• Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients
• Lead the delivery of high quality earned activity, including development of media and channel strategies, story development and management of third parties
• Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
• Successfully manage client expectations, team resources, and deliverables around major campaigns and projects
• Function across disciplines with a knowledge of social media strategies and tactics
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers
• Understand industry issues that directly and indirectly affect the client
• Compose media materials and conducts media outreach
• Develop and builds relationships with media
• Brainstorm and bring to life compelling ideas for client and media
• Work with partner agencies as part of a client integrated agency team, both internally and externally

Who are you?

• A brilliant understanding of what makes an earned story - and how to make them travel across multiple channels
• An excellent communicator, you'll build connections quickly with the people around you
• Strategic mindset - you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
• Proven project management skills, leading multiple teams, as well as interagency, to deliver work
• Strong social and digital acumen - highly competent at developing and executing influencer programs, social listening and wider digital and social strategies

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days' annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Flexible public holidays
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team

We appreciate the time taken to apply for the role and your recent interest. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Due to volume we are not able to get back to everyone individually; if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is strictly for applicants who require special assistance accessing our employment website.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world and uses the right platforms and technology to choreograph stories for leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Generating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role

Weber Shandwick Manchester is seeking an experienced Senior Associate to join our consumer PR team and contribute to delivering exceptional work for clients across global and local markets. The ideal candidate has two or more years of experience and is curious, ambitious, proactive and collaborative. You'll oversee day-to-day account management, contribute to strategic campaigns and media planning, and ensure execution from content creation to reporting.

What you'll be doing

• Assist with the execution of media and campaigns, ensuring tasks are completed on time and to a high standard
• Support day-to-day running of accounts, including preparing materials such as media lists, status updates, monitoring and reporting
• Provide strong client support and engagement to deliver an exceptional client experience
• Monitor news, trends and influencers and share insights aligned with client goals
• Support the preparation of new business pitches

Ideal experience required

• Minimum two years' experience in Consumer PR or marketing
• Strong news sense with interest in brand and consumer communications
• Proficiency in media relations, pitching and landing coverage
• Experience developing media materials and social content
• Solid presentation skills and willingness to contribute to new business pitches
• Strong writing and communication skills
• Proactive in identifying opportunities for the client and team
• Attention to detail and quality
• Fluency with Microsoft Office and digital/social platforms

Office & benefits

We encourage 2-3 days in the office per week, with anchor days on Tuesday and Thursday. A new office space in Spinningfields will offer collaboration and creative spaces, on-site gym and café, bike storage, and events. There are opportunities to visit other UK offices as needed.

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days' annual leave plus 2 volunteering days and birthday off
• Home working setup allowance
• Buy or sell holiday
• Flexible working with 3:2 hybrid
• Exclusive discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Inclusive health policies

Note from the Talent Team

We appreciate the time it takes to apply for the role and your interest. We will review all applications within five working days and be in touch with those shortlisted. If you have not heard back, you have not been successful on this occasion. IPG is an equal opportunity employer and Disability Confident.