2025 LOA - UKI - Marketing Manager - Fragrances

I am the MARKETING MANAGER responsible for building the brand's long-term marketing strategy in the UKI, leading my team to execute campaigns seamlessly with the Trade Activation Team and key stakeholders. I serve as a storyteller and the voice of the brand DNA across the company, developing and coaching my team while mentoring the marketing community. I am a key partner to my General Manager.

A DAY IN THE LIFE - KEY RESPONSIBILITIES:

1. Analysis & Diagnostic:

• Guide my team to collaborate with experts across the company, delving into business performance (sell-out) and customer data to extract insights.
• Monitor competitor activities to identify best practices.
• Maintain a strong understanding of the advocacy landscape.

• Inspire my team to think big and long-term, rallying everyone around common goals.
• Help define the Marketing strategy, Advocacy strategy, Pricing Position, Customer targeting, and investment choices in partnership with Finance to drive brand growth through increased recruitment and loyalty.
• Create zone decks and presentations for senior stakeholders.
• Communicate strategic vision through storytelling and presentations to internal and external stakeholders.
• Support the team in translating strategies into clear briefs for internal stakeholders and agencies.
• Guard the Brand DNA and positioning.
• Champion Diversity, Equity, and Inclusion across all communication touchpoints.

• Define investment strategy and allocate budget envelopes.
• Support Advocacy & Influence team with forecasting and ROI analysis.
• Validate launch forecasts and guiding principles for activation teams.
• Collaborate with DMI and Zone to communicate local needs and co-create campaign and launch plans.

WHO YOU ARE:

I HAVE IN-DEPTH KNOWLEDGE OF:

KEY SKILLS & SKILLS:

• Positive leadership and empathy
• Team coaching
• Strategy, vision, and framing
• Data analysis and insights
• Business acumen and data analytics
• Storytelling and presentation skills
• Mentoring the wider marketing community and fostering positive change in the Business Unit

WHAT WE OFFER

Our award-winning benefits package reflects how much we value our people, including perks like discounts on brands such as YSL, CeraVe, Armani, Kiehl's, and Garnier, private medical and dental insurance, gym discounts, mental health support, family leave, and fertility leave. We support your growth with leadership programs and expert talks.

WHO WE ARE

L'Oréal operates in 150 markets worldwide, dedicated to creating beauty that moves the world. As an industry leader with €29 billion in sales, we are committed to inclusivity and sustainability. Our Luxe Division offers luxury beauty products across 26 brands, including Lancôme, Yves Saint Laurent, and Giorgio Armani, meeting the diverse needs of global consumers.

HOW WE RECRUIT

We foster a diverse, equitable, and inclusive environment. We value different backgrounds and perspectives, believing that our differences enhance our creativity and innovation. Please note application instructions regarding multiple applications and account management.