Web Growth Lead

Equality, diversity and inclusion (EDI) at Vestd

At Vestd, we prioritise equality, diversity, and inclusion. We are committed to building a respectful, inclusive, and diverse team and want to be open about our EDI efforts.

The role

We are looking for individuals who are passionate about Vestd's mission and comfortable using cutting edge technologies and AI tools to drive growth. The Vestd website is a key revenue channel that you will own, defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn quickly.

The primary responsibilities of this role

• The website growth roadmap - prioritised against pipeline and acquisition goals, not a backlog of requests.
• Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
• Experimentation velocity - hypothesis to result cycles, with AI tooling compressing the time between idea and insight.
• Page design and build from concept to launch, working in our CMS (Hubspot) with strong HTML, CSS and JS fundamentals.
• Technical page architecture that supports both search and AI visibility - schema markup, information hierarchy, structured data.
• Website performance: Core Web Vitals, technical health, load speed.
• Data and insight: GA4, heatmaps, session data - turning signals into decisions.
• CMS architecture and scalability - a fast to update and consistent in quality.

Essential elements for this role

• Proven CRO and conversion improvement track record.
• Proficient with HTML, CSS and JavaScript.
• Expert level knowledge of Hubspot CMS / CRM.
• Understanding of AI tooling (agentic web development, MPC).
• Solid UX / UI / design instincts.
• Testing rigor and experimentation methodology.
• Comfortable owning a growth channel with high autonomy.
• Strong cross functional communicator.
• Data led decision making - GA4, attribution, funnel analysis.
• High bar for quality and clarity in UX and messaging.
• Remote first mindset.

Nice to have

• B2B SaaS / fintech background.
• Technical SEO and LLM optimisation.
• Schema markup and structured data.
• Framer / Webflow experience.
• API / webhook experience.
• Startup/scale up experience.
• Knowledge of shares and share schemes.
• Experience working in a remote team.

How you work with AI

• Generating and pressure testing CRO hypotheses.
• Briefing and iterating page variants at speed.
• Automating routine audits and performance checks.
• Building lightweight interactive experiences that would previously have required a separate developer resource.

How we'll measure success

• Pipeline contribution - demo requests, sign ups, conversion to opportunities.
• Conversion rate improvement across key journeys, quarter on quarter.
• Experimentation velocity - hypotheses tested, wins shipped, learnings documented.
• Website performance - Core Web Vitals, load speed, UX quality.
• Page delivery speed and CMS scalability.
• Quality and clarity of reporting - decisions visible, not buried.

Culture fit

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
• Adaptable - open to taking on responsibilities beyond the defined role as needed.
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

Benefits

• Remote first work model with flexibility.
• Equity after the qualifying period.
• Support with home working equipment.
• Personal training and development budget.
• Private medical insurance after the qualifying period.
• Employer contribution pension scheme after the qualifying period.