User Experience Designer
Posted 5 days 4 hours ago by eTeam
UI/UX designer
Location: Amsterdam. Onsite 2-3 weeks
6 months contract
Rate: €75.4k per annum (€36.27 per hour) + holidays.
Background
Undergoing a significant transformation aimed at increasing impact and efficiency. As part of this re-organization, a new area called Growth and Marketing has been established. The goal of this area is to generate customer demand, engagement, and loyalty with the brand by enhancing the commercial offer.
Within Growth and Marketing, a new domain called Marketing Activation has been created. This domain is essential for marketers to have the tools needed to orchestrate the marketing experience for our customers, making it crucial for attracting and engaging both new and existing customers.
One of our goals is to align various frameworks within Growth & Marketing. The frameworks under consideration include, but are not limited to:
Journey Atlas
CX Architecture
Value Streams & Business Capabilities
Our ambition is to ensure these frameworks work together in a complementary manner to support our teams effectively.
Currently, we are focusing on developing and optimizing important business enablers and capabilities to improve both co-worker and customer experiences. However, we recognize a gap in how these different parts are connected to support overall customer goals, specifically in terms of customer journeys.
This is a key strategic area for success, and we need a stronger customer-centric perspective for both the present and the future.
The scope of the consultant services is to assist in
Facilitation and Workshops:
Prepare and facilitate working sessions and workshops with framework representatives and users.
Create engaging and visual presentations and artifacts for various audiences to aid in alignment.
Provide advice and recommendations on connecting frameworks and embedding them into new and existing workflows.
Act as a strategic sparring partner, offering insights and advice, including relevant examples from other organizations and industries facing similar challenges.
Framework and Collaboration:
Collaborate with the Customer Journey Atlas team to support and scale the overall approach.
Develop and refine the Customer Journey framework to include co-worker journeys within Growth and Marketing, focusing on marketing workflows and customer journeys starting on third-party platforms.
Coordinate and align the efforts of service designers within Marketing Activation to ensure effective distribution and integration of their work.
Create a detailed Service Design Playbook to guide marketing teams through the service design process.
Requirements:
Desired knowledge, experience, competence, skills etc
Extensive Service design experience in complex environments, including B2B and B2C. Expert skills in Business Thinking, Journey Management, Journey Mapping, Facilitation, Exploratory Research, Change Management, Scenario Design, Conceptual thinking, Systems Thinking, Service Blueprints
What 3 things from above are most important?
Service Design, E2E journey management, facilitation