User Acquisition Specialist

This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world's creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.

Picsart is on a mission to empower the creator in everyone. We're seeking aUser Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You'll Make an Impact

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You'll Bring

• 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
• A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
• Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background indata analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

What we seek and value most in our candidates

• If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you're our person!
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
• Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish . For information regarding your Right To Work, please click here for English or Spanish .

Picsart is the world's largest digital creation platform. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company's powerful photo and video editing and generative AI tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators and businesses , the app is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit for more information. We work on providing the best global benefits and support to our employees

For you and your family

To bring new perspectives

To leverage expertise and drive innovation

To encourage innovation and creativity

To celebrate milestones together

To create a stronger, more connected and productive team

60 days working from anywhere

To prioritize employee well-being and boost productivity

To accommodate work-life balance

To reward long term commitment.

Based on levels. Senior 2 and above

To promote employee health, reduce stress and improve productivity

To foster a results-driven culture

Based on levels. Senior 2 and above