Trade & Brand Marketing Manager

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers' home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a worldwide scale.

The warmth and experience that a Napoleon product brings to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

From our headquarters in Tiel, we handle deliveries of grills and accessories within Europe. To support our team, we are searching for:

Trade & Brand Marketing Manager

As Trade & Brand Marketing Manager, you play a strategic leadership role in shaping and strengthening our brand presence across Europe. You will manage a team of four marketing professionals and oversee the development and execution of integrated marketing initiatives, including digital and traditional media, retail activations, and trade events, ensuring alignment with the global brand direction from our Canada HQ.

Your responsibilities and activities

•Contribute to the European Management Team's strategic planning and decision-making.

•Manage departmental budgets, planning, and agency relationships.

•Own and adapt the global brand strategy for the European market.

•Ensure consistent, compelling brand messaging across all channels.

•Use market insights, seasonal trends, and data to refine positioning.

•Oversee European advertising strategy and annual marketing calendar.

•Co-develop campaigns, packaging, and creative assets with the Canadian brand team.

•Localize and implement global assets; provide feedback for product development and messaging.

•Manage paid social, Google Ads, SEO/SEM, email automation, influencer marketing, and website performance.

•Lead media planning and buying for print, radio, and outdoor channels to ensure a cohesive 360 campaign experience.

•Develop trade marketing strategies to boost retail visibility and seasonal sales.

•Support partners with toolkits, POS materials, and merchandising guidelines.

•Coordinate multilingual brochures and sales materials in collaboration with sales.

•Plan and execute European trade fairs and branded events.

•Ensure premium brand representation in booth design, staffing, and engagement.

•Maximize ROI with targeted pre- and post-event campaigns.

Job requirements

•Bachelor's or master's degree in marketing, communications, or related field.

•5-7 years' experience in brand and trade marketing, ideally in seasonal consumer goods or lifestyle brands.

•Proficiency in Microsoft Office and ERP systems (Microsoft Dynamics).

•Working knowledge of social media tools (e.g., Hootsuite) and basic understanding of Adobe Creative Suite.

•Fluent in speaking and writing English. Dutch and German language is a plus.

•Excellent leadership skills and proven capability to lead, motivate and develop a team.

•Excellent verbal and written communication capabilities, effective (public) speaking skills and capable of influencing stakeholders at all levels.

•Ability to develop and implement long-term marketing strategies aligned with business goals and market dynamics.

•Able to manage multiple initiatives, budgets, and timelines simultaneously with a results-oriented focus.

•This job requires occasional travel within Europe and to our Canadian HQ.

We offer:

•A great and varied job for 40 hours a week.

•Working hybrid after your onboarding period: 3 days in the office, 2 days from home.

•Work from home and travel allowance or public transport allowance with key for the Napoleon electric shared bike.

•26 vacation days + 1 ADV day.

•Pension plan for which we pay 2/3 of the premium and the possibility to save extra yourself.

•We take care of your WGA gap and WIA excess insurance.

•You get access to the e-learning platform GoodHabitz to work on your development.

•Employee discounts on our products and discounts on your fitness subscription or new bike.

•Access to our benefits platform with great offers at strong brands.

•We also have fruit in the office, delicious drinks from our iTapToo vending machine, Friday afternoon drinks and our activities committee organizes a fun activity every quarter.

Are you the Trade & Brand Marketing Manager we are looking for? Please send your motivation letter and CV to . In case of equal suitability, internal candidates have priority over external candidates.