TikTok Shop Manager

The Role

Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Core Responsibility: Drive full-funnel growth for e-commerce clients through hands on management and strategic development of TikTok Shops
Location: Remote (with optional London or Manchester access)
Salary: £38,000 - £42,000 + Performance Bonus

TikTok Shop Strategy & Execution

• Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.
  Build and iterate monthly shop growth plans tailored to each client's objectives.
• Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
• Report to the TikTok Shop Lead to help grow and build client relationships and portfolios.

Affiliate & Creator Management

• Manage and support a small internal team alongside the Head of TikTok Shop (Affiliate Managers).
  Develop creator outreach strategies and sourcing to find the best creators.
  Oversee influencer recruitment, content briefing, and performance.

Campaign Development & Sales Growth

• Plan and execute shop based sales initiatives: product launches, seasonal drops, and platform wide promotions.
• Collaborate with internal teams to align campaigns with brand goals and KPIs.
• Monitor campaign performance and adapt based on trends, data, and platform insights.

Client Communication & Reporting

• Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
• Deliver weekly and monthly reports with clear insight on performance drivers and next step priorities.

What Success Looks Like

6 Months In:

• Successfully managing 3-5 TikTok Shops with positive ROAS and consistent month on month growth.
• Building strong relationships with clients, internal teams, and creators.
• Streamlining internal affiliate and content workflows.

12 Months In:

• Playing a leadership role in evolving TikTok Shop strategy across the agency.
• Helping refine our internal playbook and becoming a go to expert in the business.
• Training and mentoring junior team members to scale our offering.

You'll Thrive If You Are

• A self starter with 2-3+ years in e commerce, social commerce, or digital marketing.
• Deeply familiar with TikTok's platform, tools, creators, and trends.
• Confident running multiple accounts at once, balancing detail and pace.
• Strong in communication, performance analysis, and cross functional collaboration.
• Curious, accountable, and always asking: how can we scale this further?

Bonus Points If You Have

• Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
• Ran or supported TikTok Shop or Creator Marketplace campaigns.
• Previous agency or startup experience working across multiple brands.

Benefits

• 28 days paid holiday including birthday leave, Christmas Eve and New Year's Eve.
• Long service holiday scheme: After 2 years' service, you'll receive 1 extra day of annual leave for every year of service.
• Flexible and hybrid working (2 days in office).
• Regular team socials.
• Company Private Health and Life insurance scheme.
• Company pension scheme.
• Work abroad for 1 month a year.