Technical Lead - Braze Campaigns

Technical Lead - Braze Campaigns
6 Month contract initially
Based: Hybrid - Remote & London
Rate: £Market rates p/d (via Umbrella company)

We have a great opportunity with a world leading organisation where you will be provided with all of the support and development to succeed. A progressive organisation where you can really make a difference. We a great opportunity for a number of Technical Lead's with good experience of Braze Campaigns to join the team.

Key Responsibilities:
* Lead the end-to-end technical implementation of Braze-powered marketing campaigns across multiple channels including:
o Email
o Push Notifications (Mobile & Web)
o In-App Messaging
o Content Cards
* Architect and execute complex customer life cycle journeys using Braze Canvas.
* Leverage Liquid Scripting to build dynamic and personalized content at scale.
* Configure and manage Braze SDKs, custom events, and user attributes to support behavioural targeting.
* Integrate Braze with Customer Data Platforms (CDPs) such as mParticle, Segment, or similar tools.
* Collaborate with data engineering teams to ensure reliable and privacy-compliant data ingestion and modelling.
* Develop and maintain robust campaign QA processes, ensuring flawless execution and high-quality customer experiences.
* Define and monitor key metrics, support A/B testing, and optimize performance based on data-driven insights.
* Provide technical mentorship to junior team members and ensure adherence to best practices in marketing technology.

Key Skills & Experience:
We are seeking an experienced and results-driven Technical Lead - Braze Campaigns to join our team in London. The ideal candidate will bring 8+ years of overall professional experience, with a minimum of 3 years of hands-on development and implementation using the Braze platform.
This role is critical in leading the design, development, and optimization of multi-channel, data-driven customer engagement campaigns. You will work cross-functionally with marketing, product, engineering, and data teams to deliver personalized customer journeys and ensure seamless platform integration.

* Ideally 8+ years of total experience in marketing technology, customer engagement platforms, or software development.
* Ideally 3 years of direct, hands-on experience working with Braze in a technical or implementation capacity.
* Deep understanding of the following Braze modules and features:
o Braze Canvas (journey orchestration)
o Email Campaigns (HTML/CSS, dynamic content, A/B testing)
o Push Notifications (mobile/web)
o In-App Messaging and Content Cards
o Custom Events and User Attributes
o Liquid Templating for personalization
o Braze APIs and SDK integrations
* Strong proficiency in data modelling, customer segmentation, and journey personalization.
* Experience integrating Braze with Customer Data Platforms (eg, mParticle, Segment, Tealium).
* Familiarity with RESTful APIs, JSON, and web technologies.
* Knowledge of data privacy regulations (eg, GDPR, CCPA) and campaign compliance best practices.
* Excellent communication, analytical, and stakeholder management skills.
* Candidates must be eligible to work in the UK and committed to working from the office as part of a collaborative team environment.

This is an excellent opportunity on a great project of work, If you are looking for your next exciting opportunity, apply now for your CV to reach me directly, we will respond as soon as possible.

LA International is a HMG approved ICT Recruitment and Project Solutions Consultancy, operating globally from the largest single site in the UK as an IT Consultancy or as an Employment Business & Agency depending upon the precise nature of the work, for security cleared jobs or non-clearance vacancies, LA International welcome applications from all sections of the community and from people with diverse experience and backgrounds.

Award Winning LA International, winner of the Recruiter Awards for Excellence, Best IT Recruitment Company, Best Public Sector Recruitment Company and overall Gold Award winner, has now secured the most prestigious business award that any business can receive, The Queens Award for Enterprise: International Trade, for the second consecutive period.