SVP, Marketing Impact & Measurement (Hybrid)

Citigroup Inc. in Dublin seeks an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve marketing impact across the organization.

You will design measurement frameworks linking marketing investment to business growth and partner with Citi teams on brand campaigns, sponsorships, content, and digital programs. You will translate analytical findings into strategic recommendations for senior leaders, educate marketing teams on best practices, and stay ahead of trends