Social Media Manager

Social Media Manager / Digital Media ManagerLondon (4 days office-based, Central London landmark location)£40,000 - £45,000 + pensionA fast-growing luxury asset and premium retail business is looking for a commercially driven Social Media Manager to take ownership of its organic social strategy across multiple platforms.This is an exciting opportunity to join an ambitious brand operating across both luxury investment and premium consumer goods. Social media is seen as a key growth channel - not just for engagement, but for education, trust-building, lead generation and eCommerce sales.If you're confident building strategy, comfortable getting hands-on with content, and motivated by measurable commercial impact, this role offers genuine influence and visibility.The RoleReporting into the Marketing team, you will lead the organic social media strategy across Meta and LinkedIn, with expansion plans across TikTok, WhatsApp and YouTube.This is a broad, high-impact role combining strategy, content creation, community management and analytics.Key ResponsibilitiesStrategy & Growth

• Develop and implement a clear organic social strategy aligned to brand and commercial objectives
• Grow and optimise Meta and LinkedIn channels
• Lead expansion into TikTok and WhatsApp
• Refresh and elevate YouTube to support thought leadership
• Identify and execute ways to drive conversions (both lead generation and eCommerce sales)

Content Creation

• Capture, edit and produce high-quality, platform-native content (where possible)
• Write compelling, conversion-led copy
• Manage scheduling and publishing tools (e.g. Later or similar platforms)
• Ensure consistent tone of voice and brand alignment

Community & Reputation Management

• Manage engagement across all platforms
• Monitor and respond to Google Reviews and Trustpilot
• Encourage user-generated content and meaningful community interaction

Collaboration & Agency Management

• Brief and manage content capture agencies
• Work closely with the wider marketing team to ensure integrated campaigns

Analytics & Reporting

• Track and analyse KPIs including growth, engagement, sentiment and commercial performance
• Provide clear performance reports with actionable insights
• Optimise strategy based on data-led decision making

Brand & Thought Leadership

• Create educational and industry-focused content
• Position the business as a trusted authority within the luxury sector

About You

• 5+ years' experience in social media and/or eCommerce marketing
• Alcohol, luxury goods, investment or premium retail experience highly desirable
• Strong understanding of Meta, LinkedIn, TikTok, WhatsApp and YouTube
• Proven ability to create content that drives conversions
• Confident interpreting performance data and adjusting strategy accordingly
• Strong copywriting skills with clear calls-to-action
• Organised, commercially aware and comfortable working at pace
• Happy operating in a start-up-style environment where agility is key
• A genuine interest in whisky, luxury products or tangible assets would be advantageous.

What's On Offer

• £40,000 - £45,000 salary
• Pension
• 1 day per week WFH
• Office based in a prestigious Central London location
• Staff discount on premium products
• Opportunity to shape and scale a growing luxury brand

If you're a creative, data-driven Social Media professional who enjoys building communities and driving measurable growth, I'd love to speak with you.Please apply with your CV or message directly for a confidential discussion.