Social Content Lead (The Good, The Bad & The Rugby) Hybrid (London)

Social Content Lead (The Good, The Bad & The Rugby)

Hybrid (London)

About Platform Media

Platform Media is a multi-label media group delivering premium podcasts, digital content, and branded content across sports, entertainment, comedy, fiction, and factual genres. With creative, production, media brands, and audience networks under one roof. We deliver award-winning campaigns and shows for the world's biggest brands, broadcasters, and rights holders. Our culture is driven by the people we hire, and we focus on delivering exceptional results that foster long-term partnerships. In 2025, Platform Media consolidated its market-leading position through a series of strategic mergers and acquisitions that accelerated its investments in original IP. The supergroup now houses several of the world's leading digital content labels, including Listen for chart-topping TV and entertainment hits, Goldhawk for addictive fiction and factual storytelling and Folding Pocket for unmissable sports conversations. We operate a London-based studio and distribute content through all major podcasting platforms as well as YouTube, TikTok, and Instagram.

Location: UK- London HQ - Hybrid Contract Type: Full time Reports to: Head of Social Salary: £42,000-£52,000

About The Role

We're looking for a passionate and experienced Social Content Lead to shape and lead the social and content strategy for The Good, The Bad & The Rugby (GBR) and its expanding portfolio of brands. Reporting directly to the group's Head of Social, you'll be responsible for the end-to-end social execution of our weekly show, while also driving innovative, platform-specific campaigns that connect with rugby audiences in the UK and beyond.

This role is a dynamic blend of creative execution, leadership and strategic planning. Roughly 20% of time is dedicated to editing and design work, 50% to leading the team, briefing editors and designers, and managing workflow, and 30% to meetings, ideation, admin and planning - with a view to increasing this strategic component over time.

Key Responsibilities

• Manage the day-to-day social schedule for The Good, The Bad and The Rugby, while advising on and supporting social strategies for emerging franchises such as GBRANZ and GBRSA.
• Develop and oversee a forward-thinking, ever-evolving social media strategy for the GBR family of brands, with a focus on audience growth, ambitious KPI overachievement, and maintaining market leadership.
• Act as a pioneer for new content ideas and format, both reactive and proactive, across diverse brands and concepts, contributing to brainstorms and ideating impactful brand campaigns.
• Stay abreast of evolving platform trends, tools, and features, translating insights into strategic advantages for the wider team.

Content Production

• Maintain high publishing standards by crafting engaging copy, designing compelling thumbnails, and producing graphics that drive audience engagement. Exhibit advanced skills in Adobe Premiere Pro and Photoshop for social content production.
• Attend shoots as needed to capture behind-the-scenes and real-time social content.
• Collaborate closely with design, production, and campaign teams to ensure seamless asset and campaign delivery.
• Partner with on-screen talent to coordinate content amplification across their personal platforms.

Metrics & Analytics

• Regularly analyse social performance metrics, delivering insights and actionable feedback to refine content strategy and output.
• Oversee performance tracking across all GBR pages, building a long-term social strategy that adapts to evolving social media trends and algorithm changes.
• Lead, mentor, and support members of the social team, fostering their growth and development.
• Manage workflows and oversee projects from ideation through to completion, ensuring efficient resource allocation and prioritisation.

What We're Looking For

Strategic thinker: Proven ability to develop innovative social media strategies across multiple platforms and brands.

Technical skills: Advanced expertise in Adobe Premiere Pro and Photoshop

Leadership: Proven experience leading and mentoring social or creative teams, managing workflows and overseeing projects through from ideation through to delivery

Performance-Driven: Strong analytical skills, comfortable interpreting social metrics to inform content optimisation and drive audience growth.

Rugby passion: A genuine enthusiasm for rugby and a strong understanding of the sport

If you're passionate about media innovation and ready to contribute to a fast-growing company at the forefront of premium content and storytelling, we'd love to hear from you. Apply today and become a key player in our global expansion and creative success!

Apply process

We welcome applicants of all backgrounds.