Site Manager

• Location Black Park Road,Wexham,Bucks, SL3 6DS,United Kingdom
• Employee Type Full Time
• Manage Others Yes

Calling all great Managers and Business leaders! We are recruiting for a Commercial Site Manager at our Black Park site!

Black Park is one of our most diverse outdoor adventure locations. Following substantial investment in 2025, Black Park is a multi activity forest destination offering Treetop Challenge, Treetop Adventure+, Treetop Adventure, Nets Adventure, Mini Land Rovers, Forest Biking, and Axe Throwing.

In this role, you'll take full ownership of the site's commercial and operational performance, leading and developing a high energy team of up to 50 staff. This is a hands on leadership position where you'll drive exceptional customer experiences, grow revenue, and ensure the safe, efficient delivery of all activities within a unique woodland environment.

Main Duties and Responsibilities

• Oversee a safe site, safe people (customers and staff), a safe course (infrastructure) and safe equipment.
• Employ, train and build a happy, engaged and professional team who can deliver amazing customer experience.
• Own your site, driving it forward commercially by finding ways to increase revenues and deliver efficiencies with a strong focus on the highest cost lines.

Commercial Management & Marketing Increase revenue by attracting more customers and providing the availability required, upselling, increasing secondary spend and developing your site products.

Oversee efficient staffing and good returns on site expenditure.

Make Go Ape famous locally.

Specifically:

• build a good understanding of the commercial nature of your site. Then, in conjunction with the Operations and Finance Support Teams use this knowledge to help set realistic and achievable revenue and customer targets for each year.
• monitor and own the revenue and participant numbers for your site, seeking to undertake corrective action as required, with support from other support teams as needed.
• write and maintain the local marketing plan for your site, seeking support from the central marketing support team as required.
• ensure the completion of the Instructor Local Marketing tasks (LMI) in order to grow brand awareness locally and drive customer bookings
• maintain good relationships and have regular meetings with the site's stakeholder, landowners, marketing partners, local media to deliver PR, local businesses/corporates, schools and any other relevant prospective customer groups in the catchment area.
• be an active member of the local tourism bodies in order to build Go Ape's profile.
• build awareness and knowledge of local competitors monitoring products, pricing, advertising etc. to assist Go Ape in remaining an attractive proposition.
• help to identify opportunities to further grow the site business (be they additional activities that fit the customer profile, partnerships, new merchandising opportunities or upsell potential, etc).

Health and Safety Operate the site in accordance with Company Procedures, including:

• Ensure a safe workplace environment without risk to health.
• Ensure that all Health & Safety policies, procedures, rules and regulations are adhered to and communicated
• Ensure the company meets its statutory obligations in all areas pertaining to health, safety and welfare at work.
• Operate the site in accordance with the Company Procedures and Operations Manual including:
• Delivering training at the beginning of the year, ensuring all new staff are fully aware of company policies and procedures
• Keeping risk assessments up to date
• Keeping records of all site checks
• Maintaining PPE and safety equipment in good order including records
• Maintaining your site in good serviceable order including the cabin
• Ensuring all participants complete a Risk Acknowledgement prior to participation
• Ensuring safety briefs, assessments, rescues and practices are carried out in line with Company Procedures.

Business Development

• Work with key support staff to develop opportunities at site by:
• Building and maintaining good relationships with key parties: Landowners, Go Ape personnel, Altus personnel, Insurers, HSE and Environmental Health Officers and Go Ape consultant
• Attending regular manager meetings in the UK
• Visiting other Go Ape sites when requested

Team Management Develop and manage an effective site team by:

• Creating staff rotas, keeping and submitting records of hours worked, holidays and absence
• Recruitment of great staff with the support of the People team
• Conducting induction meetings to welcome new staff
• Conducting annual and regular performance appraisals and creating performance improvement and training and development plans as required
• Managing performance, and where necessary disciplining staff in accordance with company procedures, with support from the People team

Corporate Events:

• Work closely with the Events Team to ensure all events go smoothly by:
• Working with the events support team to meet customer needs, where practical.
• Liaising with caterers and external suppliers prior to all bookings to make sure everything is on order.
• Arranging for the delivery of the product by the site team.
• Providing feedback on the event to improve the process/product for the future.

General Site Operation Operate a successful site by:

• Meeting sales and cost targets as agreed by the Directors
• Keeping receipts of all expenses and mileage as per Company Procedures
• Ensuring the office/cabin is run efficiently with all files kept tidy and up to date and responding promptly to all correspondence
• Banking as per company procedures
• Reporting to the Directors as required
• Proactively seeking advice, ideas, support and input from the support teams.

Person Specification

• Live within 40 minutes commute of site
• Previous management experience and must be able to show the ability to lead, manage and motivate your team to deliver a plan
• Business acumen, attention to commercial detail, statistically numerate
• An interest in, and appreciation of the impact that Marketing has on reaching targets
• Must be rescue trained (training to be given on the job)
• Excellent organisation and administrative skills
• Customer service background and excellent customer service skills
• Excellent interpersonal and communication skills and enjoys working with others
• Must be a team player and able to work with other colleagues and teams in a dynamic business
• Must like working outdoors and be confident working at height.
• First Aid At Work (to be obtained prior to start date)
• Experience organising and delivering Training
• High energy levels with a positive approach and outlook
• Ability to work under pressure and to deadlines
• Confidence to ask for assistance and support when required
• Full driving license and own transport
• Carpentry / practical DIY & Maintenance skills
• Marketing experience
• Commercial business administration experience
• Ability to delegate correctly
• Demonstrable ability to maintain standards in other people's work

Training All Commercial Site Managers are required to attend the Managers' Training Week each year. This pre season training will:

• Bring you up to date with the latest business development and news
• Bring you up to date with Health & Safety and Company Procedures
• Enable you to network with colleagues across the whole company
• Enable the sharing of good practice
• Update you on any changes within the Operations Manual, IT, Marketing, People and Finance to enable them to develop and support you, your site and your team.

Contract Contract Type: Permanent

Reports To: Regional Manager

Reward Package Salary: Salary is dependent on skills and experience

Accommodation is not provided

Holiday Entitlement: 25 days holiday plus Xmas and 8 Bank holidays

Working Hours: Average of 37.5 hours/week

Flexible to meet operational needs

Weekend working will be required

Bank holiday work awarded time off in lieu

Company Pension Scheme, Medical, Enhanced maternity and paternity, Cycle to Work Scheme, Tech Scheme, Various childcare assistance schemes, Retail Discounts, DRT day (Do the Right Thing), Expeditions, Adventure Fund.

Company Ethos Our Values

• Keeping the adventure in adventure
• Always seeking to be two steps better
• To challenge, surprise and excite
• Be socially and environmentally responsible
• Create worthwhile, rewarding jobs
• Do the right thing

Our Mission

• To be the best adventure company on the planet (where you can be home in time for tea).

Our Vision

• "Creating adventures; encouraging everyone to live life adventurously". If you feel as strongly as we do about encouraging everyone to live life more adventurously then this could be the perfect environment for you to work in

At Go Ape we are committed to our 'Working together to Safeguard Children' obligation for safeguarding and in this role you will be working in a position of trust.

Diversity, equity and inclusion matters at Go Ape . click apply for full job details