Senior Social Commerce Strategist

Company Overview

VML, part of WPP, is a leading creative company that combines brand experience, customer experience and commerce to create connected brands that drive growth. VML works with major clients such as AstraZeneca, Colgate Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca Cola Company and Wendy's. The agency is recognized as a leader in marketing creative, content services, commerce services, digital experience services, and marketing measurement and optimisation. VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies.

Role Overview

Senior Social Media Strategist - Fixed Term Contract (minimum 12 months). In this role you will develop and execute comprehensive social media strategies focused on commerce, integrating paid and organic efforts to drive measurable results for our global clients.

Responsibilities

• Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
• Define target audiences, set KPIs and identify key opportunities for growth.
• Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement and conversion.
• Collaborate with client editorial, creative and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Maintain a deep understanding of social media platforms, best practices and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
• Digest, interpret and respond to briefs in a fast paced environment, ensuring strategies are aligned with client objectives and delivered on time and within budget.
• Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
• Lead social media projects from inception to completion, ensuring they are delivered on time, within budget and to the highest standards.
• Present strategic thinking and creative solutions confidently to clients, including senior level executives.
• Stay abreast of the latest social media trends and technologies, proactively identifying opportunities for innovation and improvement.
• Collaborate closely with internal teams, including creative, media and analytics, to ensure social media strategies are integrated with overall marketing efforts.
• Be willing to work at client locations as needed.

Qualifications

• Talented, enthusiastic, focused and professional with strong attention to detail and an understanding of design fundamentals.
• Positive and outgoing creative thinker who seeks pragmatic and creative solutions and views challenges as opportunities.
• Adaptable and thrives in a fast paced environment.
• Passionate about inspiring outstanding online shopper experiences for consumers and brands across all product, service, sector, device and channel.
• Customer first mindset with the maturity and initiative to keep clients happy.
• Experience working with social platforms, in particular Meta and TikTok Shop.
• Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
• Confident in recommending creative solutions to clients.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications or Business.
• Proven experience in digesting, interpreting and responding to briefs in a high paced environment.
• Hands on experience in a social strategist role - either brand or agency side.
• Highly consultative with a deep understanding of social media platforms, best practices and innovation.
• Experience working with global brands, partnering with senior clients and leading projects.
• Experience in the consumer packaged goods or related industry is highly desirable.
• Passionate about social media, digital and commerce and about the possibilities of revolutionising commerce through social channels.

Desired Attributes

• Experience with social listening tools and analytics platforms such as Sprinklr, Brandwatch, NetBase Quid, Google Analytics and Adobe Analytics.
• Experience with social media advertising platforms such as Facebook Ads Manager, Twitter Ads and LinkedIn Campaign Manager.
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimisation.
• Excellent written and verbal communication skills.
• Strong organisational and time management skills.
• Ability to work independently and as part of a team.

Benefits

This contract positions you to work with some of the world's most exciting brands, prioritises your career development and helps you grow your skills. You will be empowered to make a difference, allowed to be yourself and respected for who you are.

EEO Statement

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.