Senior Product Marketing Manager
Posted 10 hours 20 minutes ago by Fairphone
Fairphone is more than just a company - we are a global leader in sustainable, modular electronics, on a mission to change the electronics industry from the inside out. Built on strong social and environmental values, we are a diverse and inclusive team from all walks of life creating market consumer electronics that make a real impact.
At Fairphone, you will find a supportive and safe space where everyone can be themselves, collaborate openly, and have the freedom to learn and grow - because that's how we innovate and drive change together!
About Your RoleWithin the Consumer & Product Propositions team, the Product Marketing Manager will be responsible for proposition development and go to market strategy for one of our product categories. You will partner with various teams including product, impact innovation, brand, marketing, and sales to develop the best product market fit possible. The Product Marketing Manager will be responsible for understanding market trends, customer needs, and competitive landscapes to effectively position and promote products.
Location: Amsterdam
Hours: 40 hours per week
Start: ASAP
Contract duration: The first contract of one year with the possibility of extension based on performance
- Experience in consumer electronics, audio products or smartphones is required
- 7+ years in product marketing and related roles, ideally with an international brand
- Excellent written and verbal communication skills in English; proficiency in German, French or Dutch is a bonus
- Bachelor's degree or equivalent
- Conduct and coordinate quantitative and qualitative marketing research, evaluate the competitive landscape to understand customer needs, and develop winning product propositions, roadmaps, and pricing strategies
- Identify target audiences and translate them into buying personas
- Represent the voice of the consumer throughout the product development process to safeguard the best product market fit
- Define strong positioning and USPs around current and upcoming products in collaboration with Marketing & Product Management
- Plan and execute go to market strategies for new products and enhancements
- Lead cross functional launch programs to ensure successful product rollouts
- Distill key functionality and features into compelling marketing assets and consumer communication
- Grow product adoption and cross and upsell post launch, monitoring results and recommending future enhancements
- Support sales with focused training and product specifics, including impact/sustainability USPs, technical USPs, FAQs, and objection handling, as well as at trade shows, customer visits, and training sessions
- Analyze market data and customer feedback to identify opportunities for product improvement and differentiation
- Translate consumer and market research into actionable insights to guide product roadmap decisions, ensuring alignment with customer needs and market trends
- Influence product design based on consumer and market insights
- Develop new propositions based on consumer and market insights
- Define and communicate the value proposition of products to target audiences
- Develop and execute go to market strategies for new products and enhancements
- Ensure successful product rollouts through coordinated cross functional launch programs
- Grow product adoption and cross and upsell post launch with the marketing team
- Drive product knowledge across channels and support sales with focused training
- Market Research and Analysis: Conduct and interpret quantitative and qualitative market research, analyze competitive landscapes, and understand consumer needs
- Value Proposition Development: Define and communicate the value proposition of products to target audiences
- Consumer Centric Thinking: A deep understanding of consumer needs and the ability to represent the voice of the consumer throughout product development
- Strategic Planning and Execution: Develop and execute go to market strategies for new products and enhancements
- Cross Functional Collaboration: Strong ability to work with and lead cross functional teams, including product, brand, marketing, and sales
- Product Positioning and Messaging: Define strong positioning and USPs for products and translate them into compelling marketing assets and communication
- Sales Enablement: Support sales with training, product specifics, and tools to effectively sell the products
- Data Analysis and Performance Monitoring: Analyze market data, customer feedback, and product performance to identify opportunities and make recommendations
- Roadmap Contribution: Translate consumer and market research into actionable insights to guide product roadmap decisions and prioritization
- The opportunity to create an impact on the electronics industry around the world
- A diverse work environment with international, passionate, warm hearted team members
- 25 paid holidays per year (based on a full time contract) plus public holidays. You'll also get a day off on your birthday, and the longer you stay, the more holidays you receive
- Daily healthy lunch, organic FairChain coffee, and many more tasty things
- Participation in Fairphone's collective pension scheme with company contributions
- Company devices: MacBook, Fairbuds, and a Fairphone for working use
- Hybrid working model - remote friendly, up to 60% of time from home or any location you choose. We also contribute up to €250 for your home office setup
- Public transport allowance - we fully cover the second class commute from home to office
- Bike allowance - support for a bike purchase up to €300, yearly repair budget of €100, and 23 cents per km for commuting distance
- Growth opportunities - coaching, trainings, workshops, or courses with a development budget to support your career goals
- Kitchen with beautiful views to the IJ waterfront
- On site gym, recreation, yoga rooms, and a subscription to mental & physical well being services (Inuka & Urban Sports)
- At Fairphone, we care about people, planet, and you. We see diversity, equity, and inclusion as essential to how we work together and do business. We support and strengthen our inclusive work environment and culture by formally implementing various DEI efforts to ensure all Fairphoners feel included, respected, and supported.