Senior Product Manager, Engagement

Manychat Amsterdam, North Holland, Netherlands

Senior Product Manager, Engagement

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Who We Are

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we are an official Meta Business Partner backed by top investors.

What We're Looking For

We are looking for a Product Manager for Engagement to lead one of the most critical parts of the Manychat user journey-helping users unlock the full value of our product once they've activated and built their first automations. Manychat is evolving into an Instagram first social CRM, and this role will be key to defining how users deepen their engagement across our three core product pillars: Automations, Inbox, and AI.

What You'll Do

• Own the post activation user journey, defining the strategy for engagement, feature discovery, and retention.
• Design personalized experiences that adapt to user segments, use cases, and maturity levels.
• Build the bridge between Automations, Inbox, and AI-ensuring users seamlessly navigate and gain value across these key product areas.
• Run experiments and growth loops that deepen engagement, increase multi feature adoption, and reduce churn.
• Leverage data & behavioral insights to identify opportunities for improving engagement and reactivation.
• Collaborate cross functionally with Lifecycle, Inbox, Automations, and AI teams to deliver a cohesive and personalized experience.
• Own and measure key metrics such as feature adoption, retention, DAU/MAU, and engagement depth.
• Translate insights into scalable frameworks for ongoing user engagement and lifecycle personalization.

What You'll Bring

• 5+ years of Product Management experience, ideally in SaaS or PLG environments.
• Proven success driving user engagement, retention, or lifecycle growth.
• Strong background in data informed decision making and experimentation (A/B tests, funnel analysis, retention cohorts).
• Deep empathy for users and a passion for understanding their motivations and behavior.
• Experience designing personalized user journeys and cross feature experiences.
• Ability to execute fast, prioritize effectively, and lead cross functional teams toward measurable outcomes.
• Excellent communication and storytelling skills-able to align teams around a clear vision of the user journey.

Bonus Points

• Experience in CRM, marketing automation, or communication tools.
• Background in AI/ML driven personalization or lifecycle automation.
• Familiarity with social or creator ecosystems (Instagram, TikTok, WhatsApp).
• Strong grasp of growth frameworks (e.g., engagement loops, habit formation, lifecycle triggers).

WHY US?

• Shape one of the most strategic product areas at Manychat with global scale and visibility.
• Join a fast growing SaaS company trusted by millions of creators and businesses.
• Work alongside world class engineers and product leaders in a product first culture.
• Competitive compensation, equity options, and benefits.
• A team that cares intensely, wins together, and dazzles customers every day.

What We Offer

• Hybrid onboarding to start work remotely and relocation support for you and your family.
• Comprehensive health insurance for both you and your family.
• Professional development budget for conference tickets, online courses, and other relevant resources.
• Flexible benefits package to tailor perks that matter most to you.
• Hybrid work and generous leave options to prioritize your work life balance.
• In office perks, including free meals and snacks.
• Company funded sport activities, annual offsites, and team building events.

Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sexual preference, pregnancy, national origin, age, marital status, disability, or any other protected characteristic. This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.