Senior Pricing & Propositions Manager - 12 Month FTC

Senior Pricing & Propositions Manager - 12 Month FTC - News Corp

Senior Pricing & Propositions Manager - 12 Month FTC

Location: London

Department: Times Media

Salary Range: Not Specified

Advertising End Date:

Job Description

Times Media houses some of the world's most trusted and revered news brands, including The Times, The Sunday Times, Times Radio, Times Literary Supplement, and Times Money Mentor. Our content is consumed by millions around the world each month across print, digital platforms, third-party platforms, audio, and video.

Sitting within the wider Customer Engagement & Planning function, the Strategic Planning & Pricing team is responsible for shaping the future of our consumer subscription business. We develop and optimize pricing strategies, track and forecast subscription performance, and support long-term growth through data-driven insights.

We collaborate cross-functionally with Finance, Marketing, Product, Data & Insights, and Editorial teams-providing commercial recommendations that guide acquisition and retention strategies.

Your role:

As Senior Pricing & Propositions Manager, you will own the end-to-end pricing and proposition strategy for The Times and The Sunday Times. This includes in-life pricing decisions such as upgrades, retention discounts, and trial mechanics to drive lifetime value and reduce churn. You will evaluate and optimize commercial levers, including billing intervals, step-up pricing, and offer structures.

This role combines strategic thinking with hands-on delivery, requiring strong analytical skills, stakeholder management, and cross-functional leadership. It offers an exciting opportunity for a highly commercial propositions expert to contribute directly to our growth in digital subscriptions and revenue.

Day-to-day responsibilities:

• Develop and deliver insight-driven propositions to scale subscriber growth and digital revenue.
• Align pricing and packaging strategies across the customer lifecycle to maximize subscriber lifetime value.
• Optimize offer structures and billing models to drive conversions and reduce churn.
• Support in-life pricing strategies, including retention offers, discounts, upgrade paths, and trial configurations.
• Analyze customer behaviors, market trends, and competitive dynamics, working with insights and data teams to inform decisions.
• Build and own business cases for new propositions, partnering with Finance to define goals and track performance.
• Design and execute end-to-end proposition and pricing initiatives with clear roadmaps for prioritization.
• Develop a test-and-learn roadmap, collaborating with Acquisition and Data & Insight teams to optimize through experimentation.

What we're looking for:

• Experience in propositions, pricing, or commercial strategy roles, preferably in high-growth digital consumer environments.
• Strong analytical and commercial acumen, confident in using data and customer research to inform strategies.
• Proven experience managing cross-functional projects and balancing priorities.
• Ability to build financial models and business cases for decision-making.
• Familiarity with multivariate testing and cohort performance tracking.
• Excellent stakeholder management, influencing, and communication skills.

About News UK: One of the leading media businesses in the UK and Ireland, our brands include The Times, The Sunday Times, The Sun, The Sun on Sunday, The TLS, talkSPORT, Times Radio, Virgin Radio UK, and local stations. We serve nearly 40 million people monthly across various formats-print, digital, audio, video, and events-providing news, analysis, opinion, and entertainment. Our mission is to promote a fair society, freedom of speech, and impactful storytelling.

Life at News:

At News UK, our people are our heartbeat. We support flexible working arrangements and encourage open conversations about your preferred working style. We champion diversity and inclusion through various initiatives, including our Diversity Board, D&I strategies, and employee networks. We also prioritize health and wellbeing, offering benefits such as pension schemes, generous holiday allowances, parental leave, training opportunities, private medical insurance, and wellbeing services.

We are committed to creating an inclusive environment, supporting individuals with disabilities, and promoting accessible content. We are proud partners of the Journalism Diversity Fund and members of the Valuable 500. We aim to ensure every individual has the opportunity to thrive and contribute to our mission.