Senior Personalisation Manager

We are seeking a highly organised and detail-oriented Senior Personalisation Manager to drive the hands on delivery and execution of our client's personalisation led growth initiatives. This role is responsible for the precise implementation of defined customer experience enhancement strategies, ensuring personalisation initiatives are configured correctly, deployed effectively, and deliver reliable performance insights. You will operate with a high degree of granularity, directly executing within and contributing to the refinement of the personalisation framework established by the Personalisation Lead. Your primary focus will be on the flawless execution of personalisation initiatives and the reliable delivery of impact to ensure measurable business value through a systematic, data driven approach.

What you'll be doing: Execution of Global Personalisation Activities:

• Manage the day to day operations and execute the tactical direction for the client's global personalisation roadmap, ensuring initiatives are launched and monitored effectively.
• Utilise your understanding of the client's business landscape and challenges to support the execution of high impact, personalisation based growth opportunities identified by the Personalisation Lead.
• Manage project timelines, dependencies, and resources specific to personalisation initiatives, ensuring the successful, on schedule and in scope delivery of personalisation campaigns and customer insight agendas.
• Execute resource allocation for personalisation initiatives, monitor throughput, and rigorously track the Return on Investment (ROI) of personalisation within established guidelines.
• Prepare and provide comprehensive performance reporting on personalisation outcomes and insights for the Personalisation Lead and relevant stakeholders.
• Maintain robust relationships with client stakeholders, focusing on clear communication regarding personalisation planning, execution status, and results across global regions.

Personalisation Implementation & Operations:

• Apply the principles of Personalisation Led Growth (PLG) across the organisation through practical, hands on application, fostering a mindset of continuous learning and data driven execution.
• Execute within and contribute to the continuous refinement of the comprehensive PLG framework, methodologies, and best practices, as directed by the Personalisation Lead.
• Collaborate with cross functional teams to meticulously design, configure, execute, and rigorously analyse personalisation initiatives that drive key business metrics.
• Operate and contribute to scaling the infrastructure for continuous personalisation, learning, and iteration, focusing on efficiency and velocity of personalisation delivery.
• Translate complex data insights derived directly from personalisation initiatives into clear findings and actionable recommendations for the Personalisation Lead.

Technical Delivery & Platform Execution:

• Execute the technical planning, configuration, and launch of all personalisation programs, leveraging in depth knowledge of the underlying technology stack crucial for dynamic content delivery and audience targeting, including advanced personalisation platforms, comprehensive analytics suites, and Customer Data Platforms (CDPs).
• Implement and configure integrated solutions by understanding the capabilities, limitations, and interoperability of these personalisation focused technologies, ensuring they are strategically deployed to maximise velocity, accuracy, and deliver against growth objectives.

What we want from you: Deep Technical Expertise & Operational Acumen:

• Knowledge of customer experience technologies, including their capabilities and limitations. This includes:
  • Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) - understanding advanced features, server side vs. client side content delivery and targeting, and performance interpretation for setup and analysis.
  • Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) - knowing how to implement advanced segmentation, custom reporting, and effective event tracking for personalisation measurement.
  • Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore) - understanding how they support dynamic content delivery and personalisation.
  • Customer Data Platforms (CDPs): (e.g., Segment, Tealium) - familiarity with data ingestion, unification, segmentation, and activation for audience targeting and dynamic personalisation.
  • A strong understanding of data infrastructure and operations, particularly data pipelines, warehousing, and governance related to personalisation, to ensure data quality for personalisation initiatives.
• Flawless Execution & Program Management: Adept at managing and executing projects, meticulously planning, configuring, launching, and overseeing multiple, complex global personalisation initiatives, always ensuring on time and in scope delivery.
• Proficiency in agile or waterfall methodologies, resource allocation, dependency management, and risk mitigation specific to personalisation projects.
• Instrumental in implementing and contributing to the optimisation of efficient processes, creating and refining repeatable frameworks for personalisation setup, technical delivery, and reporting.
• Data Driven Acumen & Commercial Awareness: Embodies data driven decision making, leveraging insights derived from personalisation initiatives to inform recommendations and measure impact. Includes strong analytical skills, an understanding of performance metrics and their statistical significance for personalisation efficacy, and the ability to interpret complex datasets from personalisation performance.
• Understands the commercial implications of your work, consistently tying technical delivery and personalisation impact back to measurable business value and tracking Return on Investment.
• Proficiency in ROI calculation and performance reporting.
• Excels at performance reporting and communicating complex results and insights clearly and compellingly to diverse audiences.
• Exceptional Client & Stakeholder Partnership: Success in this role hinges on building and maintaining strong working relationships with key client stakeholders across all levels and global regions. You will be a trusted partner in execution, practising active listening and expert expectation management around personalisation initiative delivery.
• Collaborates effectively across functions internally. You'll work seamlessly with product, engineering, marketing, and data science teams, ensuring smooth execution and fostering a truly collaborative environment.

Overall, we're seeking a highly organised, accountable, and results driven individual with a strong systemic view, understanding how all the pieces fit together to ensure continuous, measurable impact through expertly executed personalisation initiatives.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.