Senior Paid Social Account Manager

ABOUT US

SINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data-driven marketing, digital strategy, and technology solutions for the world's most prestigious theatres, live venues, and cultural institutions.

ABOUT THE ROLE

As Senior Paid Social Manager, you'll act as a senior channel lead across key client accounts - responsible for driving strategy, innovation, and performance across all major social platforms. Reporting to the Head of Media Strategy, you'll manage a small team and play a hands on role in delivering outstanding work, while shaping our approach and supporting the wider team's development.

Your role is central to ensuring SINE continues to evolve its Paid Social offering, driving forward innovation, client success, and operational excellence. You'll have extensive experience leading multi platform campaigns, collaborating cross channel, and managing client relationships confidently at a senior level.

This position requires a deep understanding of paid social strategy and execution across Meta, TikTok, Snapchat, Pinterest, LinkedIn, and Reddit, as well as the ability to link Paid Social activity to broader media and business objectives.

RESPONSIBILITIES Campaign Management & Strategy

• Lead end to end campaign setup, optimisation, and reporting across key social platforms.
• Develop and present advanced paid social media plans aligned with client KPIs and budgets. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Oversee performance reporting that delivers actionable and valuable insights to clients.
• Conduct detailed performance analysis, translating insights into actionable recommendations using in platform and third party tools (e.g. GA4).
• Oversee consistent QA processes and performance reviews to ensure campaigns adhere to best practice.
• Champion a test and learn culture, proactively identifying opportunities for innovation and platform advancement.
• Identify opportunities for testing and innovation, championing a "test and learn" approach.
• Stay ahead of emerging trends, formats, and platform updates to enhance performance, and lead on education of clients and internal stakeholders on the Paid Social landscape.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
• Build and maintain strong relationships with platform partners to secure early access to betas and drive account innovation.
• Collaborate with the Search and Programmatic teams to ensure a cohesive, full funnel marketing approach.
• Collaborate with our Data & Insights team to ensure social strategies are informed by digital consumer trends and behaviours, and to conduct advanced data analysis.

Client Relationship Management

• Act as a trusted senior contact for clients, owning key relationships and overseeing communication across multiple stakeholders.
• Present campaign performance, insights, and strategic recommendations clearly and persuasively in client meetings and QBRs.
• Work closely with Account and Client Directors on long term strategic planning, growth initiatives, and post campaign evaluations.
• Confidently handle challenging conversations, ensuring expectations are managed and outcomes are solution focused.

Line Management

• Manage and mentor junior team members, supporting their professional development through clear goal setting, training, and feedback.
• Conduct regular 1:1s and performance reviews, fostering an open, collaborative environment that promotes learning and accountability.
• Support recruitment, onboarding, and workload planning to maintain balanced team capacity and efficiency.
• Lead by example in promoting SINE's culture of creativity, innovation, and inclusivity.
• Champion diversity and wellbeing within the team, ensuring a positive and supportive workplace for all.

Operational Excellence

• Oversee financial management of Paid Social accounts, including budget control, pacing, and reconciliation.
• Lead forecasting and performance planning to ensure delivery against client and agency targets.
• Support new business initiatives by contributing to audits, proposals, and pitch presentations as required.
• Drive process improvements and knowledge sharing across departments to enhance SINE's Paid Social offering
• Implement and refine internal frameworks for testing, measurement, and optimisation.
• Collaborate with the Paid Social Director on resource planning, workflow efficiency, and departmental growth.
• Lead on the development and delivery of internal training and paid social collateral to elevate team wide capability.
• Promote and refine best practices across accounts to maintain SINE's high standards.

You'll bring both strategic and operational excellence, with the confidence to lead teams, inspire clients, and deliver results in a fast paced environment. As part of our dynamic team, you'll need to demonstrate the following:

• 4+ years of experience in Paid Social, ideally within an agency setting.
• Proven track record leading full funnel Paid Social campaigns across multiple social platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
• Strong analytical and reporting skills, with experience using GA4 or similar measurement platforms.
• Experience managing and developing junior team members.
• Confident communicator with excellent presentation and client management skills.
• Highly organised, detail oriented, and able to manage multiple projects under pressure.
• Skilled in cross channel strategy and understanding how Paid Social connects to the wider digital mix.
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• A proactive leader with curiosity, ambition, and a genuine passion for digital innovation.

• 25 days' holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations.

At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at - we're here to ensure you have what you need to show up as your best self.