Senior Paid Search Specialist

Job Description

Responsibilities

• Own the day-to-day management and optimisation of large-scale Google Ads accounts across Search, Performance Max, Shopping and App Campaigns
• Build, launch and optimise campaigns focused on profitable new customer acquisition
• Continuously improve campaign performance across key metrics including ROAS, CAC, CLV, CTR and CVR
• Manage campaign pacing, budgets and performance across multiple regions and international markets
• Conduct keyword research, search query analysis, audience refinement and bid optimisation
• Support ongoing testing initiatives across ad copy, creative assets, landing pages, audience targeting and bidding strategies
• Write high-performing, conversion-focused ad copy across multiple customer segments and markets
• Collaborate closely with Creative, Product, CRM and Data teams to support scalable customer growth
• Build and maintain reporting dashboards and performance insights using Looker Studio and platform reporting tools
• Support tracking, attribution and audience management across Google Ads, GA4 and Google Tag Manager
• Explore AI-powered tools and automation workflows to improve campaign performance and operational efficiency
• Maintain a high standard of campaign QA, structure and execution across all account activity

Requirements

• 3-4+ years of hands on experience managing large-scale Google Ads accounts
• Strong experience across Search Campaigns, Performance Max and App Campaigns (UAC)
• Proven track record improving acquisition performance and campaign efficiency at scale
• Strong understanding of paid search optimisation, bidding strategies and auction dynamics
• Excellent analytical skills with strong attention to detail
• Experience with Google Ads, GA4, Google Tag Manager and Looker Studio
• Strong copywriting instincts and a passion for performance-driven creative
• Comfortable working across both the analytical and creative sides of paid search
• Highly organised with the ability to manage multiple priorities across fast-moving campaigns
• Clear communicator who collaborates effectively across cross-functional teams
• Interest in leveraging AI tools and automation platforms to improve marketing workflows and campaign performance