Senior Mass Participation Manager
Posted 1 day 9 hours ago by Dementia UK
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location_on Location London hybrid - minimum 1 office day each week
work_outline Basis Full Time
Job profile for ?e Senior Mass Participation Manager location_on London hybrid - minimum 1 office day each week 21/05/2025 Senior Mass Participation Manager Apply online
Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime, either by caring for someone with the condition, developing it ourselves, or both.Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.
Job details Salary £48,000 - £53,000 per annum Contractual hours 37.5 Basis Full Time Contract type Permanent Benefits 33 days' annual leaveFlexible working 8 percent employer pension contribution or opportunity to continue NHS PensionFree health cashback planEmployee assistance programmeLearning and development opportunities Department/team Community Fundraising, Events and Innovations Date posted 09/05/2025 Job reference REQ000107 Attachments attachment dementia-uk-senior-mass-participation-manager-job-description.pdf About the roleInterview dates: first interview on Thursday 29th May (virtual) and second interview on Wednesday 4th June (in person at our office in Aldgate, London)
Annual leave: 33 days (plus eight bank holidays)
Benefits:
- enhanced maternity, paternity and adoption leave, and shared parental pay
- family-friendly policies
- 8% employer pension contribution (Aviva) or opportunity to continue NHS pension
- free health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash) - access to a wellbeing app
- flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more
- learning and development opportunities including bespoke training and access to LinkedIn Learning)
- commitment to employee health and wellbeing.
- we have a Menopause Friendly accreditation and are a Disability Confident employer
This is an exciting opportunity to join Dementia UK as Senior Mass Participation Manager. Leading a team of nine, you'll be responsible for delivering a successful strategy and operational plan for virtual events and mass participation products, ensuring sustainable growth and impact.
Working within the Fundraising team, this role involves driving the development of engaging campaigns that increase supporter numbers and income, all while providing an excellent supporter experience. Collaboration across the charity is key to ensuring the programme runs efficiently, with decisions informed by data, supporter insights and market trends to help identify opportunities.
In partnership with the Head of Mass Participation, you will help shape and deliver the programme's strategy, develop and monitor the annual budget and report on performance with clear analysis of any variances. The role also includes leading the creation and delivery of an insight-led marketing strategy.
To be successful in this role, you will have significant experience in mass participation fundraising and virtual events, with a strong track record of growing income. Confidence in setting and managing large budgets, reporting on KPIs and adjusting plans as necessary is essential. An understanding of supporter and stakeholder needs is vital, with the ability to use insight to shape effective communications and stewardship. You'll also be an experienced team leader who can motivate and guide others to deliver results.
If this sounds like you, join us in making a difference in the lives of those affected by dementia.
We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with .
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It's important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you'd like support to make an application, contact .
This role will be subject to a Basic DBS check.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice .