Senior Marketing Manager

We are a consulting boutique-firm, operating in fast-paced industries and with diversified, global operations. We currently seek a Senior Marketing Manager to lead the full marketing function, steering brand strategies and driving growth. This is a senior, high-ownership, and results-driven role focused on shaping a collaborative, high-performance marketing culture.

Brand Strategy

• Brand ownership and evolution - positioning, visual identity, tone of voice, and market narrative across all touchpoints
• Ensure brand consistency across all markets, channels, and locations
• Brand reputation
• Lead content strategy across all channels
• Oversee PR & Communication focusing on external positioning and internal alignment
• Shape Social Media presence balancing authenticity and innovative messaging

Sales Acceleration

• Develop sales collateral, pitch decks, messaging, and other marketing material to support sales process
• Design and maintain an (evolving) asset library accessible to all commercial stakeholders
• Track enablement effectiveness through pipeline contribution and commercial team feedback

Growth

• Own the full demand generation engine: paid acquisition (Google, LinkedIn, Meta), SEO, email, and organic channels
• Design and optimize lead capture and conversion funnels
• Experimentation: Run A/B testing and continuous optimization across campaigns, landing pages, and email flows

Experience & Background

• 7+ years of progressive marketing experience, with at least 3 years in a senior or lead role managing multiple marketing disciplines
• Proven experience in B2B/B2C environment
• Track record of building or scaling marketing functions - not just managing within established structures
• Demonstrated success in both brand and performance marketing - comfortable with creative strategy and data-driven growth
• Experience managing and developing a team
• International or multi-market marketing experience is a strong plus
• Experience with AI-powered execution

Skills & Capabilities

• Exceptional written and verbal communication in English
• Solid presentation skills and ability to address different audiences, including leadership team.
• Strong sales acumen - understanding of revenue, pipeline, client's journey, matching marketing decisions to business outcomes
• Proficiency with marketing technology stacks: CRM (HubSpot or equivalent), paid platforms (Google Ads, LinkedIn), analytics, and email automation
• Strategic thinker who can also execute
• Highly organized with strong project management skills and the ability to manage multiple workstreams simultaneously
• Data-literate - comfortable building reports, interpreting performance data, and making evidence-based decisions