Senior Marketing Manager

We have a new role of Senior Marketing Manager with a prestigious global publisher that offer digital solutions for the Higher Education sector internationally. This role involves driving the product marketing strategy of digital products aimed at International Schools and the global Higher Education market. The role is permanent and full-time, and offers flexible hybrid working (with 3 days per week required in the London office), a competitive salary and fantastic benefits.

The Senior Marketing Manager will be responsible for devising and delivering strategic and creative product marketing campaigns for predominantly digital products in order to generate sales leads as well as direct line management for two members of the marketing team. Responsibilities will include (amongst others):

Devise and drive the global product marketing strategy and develop highly creative and strategic annual marketing plans to achieve sales targets for the International Schools and Higher Education markets
Create and execute marketing plans, track performance and monitor effectiveness
Develop strategies for growing customer data
Provide best possible product training, sales tools and lead generation at different points of the sales cycle
Articulate product knowledge, market positioning, pricing and opportunities to the sales teams
Bring market and competitor insight back to the business
Use commercial acumen to prioritise activities across different products, subjects, markets and channels
Conduct regular customer visits to develop market and competitor awareness

As part of a small, friendly and collaborative team the successful Senior Marketing Manager will be both hands-on whilst also highly strategic and a mixed-marketing skillset. The ideal candidate will have experience of delivering successful B2B digital product marketing campaigns, hitting targets and managing a varied and busy workload, with knowledge of, or experience in the EdTech or digital product space, and an interest in the Higher Education and/or International Schools sector. You will have great commercial awareness, an entrepreneurial spirit and strong communication skills. Experience in line management is also important. If this sounds like you, do get in touch!