Senior Marketing Manager - Subscriptions

Senior Marketing Manager - Environment Portfolio

Reports to: Marketing Director
Brands: ENDS (Environmental Data Services), Windpower Monthly, and associated Environmental/Energy brands.

We are seeking a strategic, commercially savvy Senior Marketing Manager to lead the marketing efforts for our prestigious Environmental and Renewables portfolio. This portfolio sits at the intersection of policy, sustainability, and global energy transition, featuring market-leading brands like ENDS and Windpower Monthly.

Reporting directly to the Marketing Director, you will be responsible for defining the marketing strategy, driving high-value subscription growth, and managing a direct report to ensure flawless execution across the portfolio.

Responsibilities

Strategic Leadership & Revenue Growth

• Strategy Development: Create and oversee the annual marketing strategy for the portfolio, aligning with the Marketing Director's vision to hit ambitious growth targets.


• Subscription Model Excellence: Optimise the customer lifecycle, from acquisition and lead generation to retention and renewal, within a high-value subscription framework.


• Commercial Drive: Partner with Sales and Editorial leads to identify new revenue streams, including bespoke reports, premium data tools, and events.

Management & Development

• Team Leadership: Manage, mentor, and develop a Marketing Executive, overseeing their day-to-day output and supporting their professional career growth.


• Resource Allocation: Manage the marketing budget for the portfolio, ensuring optimal spend across channels to achieve the highest possible ROI.

Brand & Market Positioning

• Market Intelligence: Stay ahead of trends in the environmental and renewable sectors to ensure our brands remain the "must have" resource for professionals.


• Multi Brand Oversight: Maintain the distinct identity and value proposition of the portfolio, ensuring tailored messaging for policy makers, environmental consultants, and energy engineers.

Data & Optimisation

• Funnel Analysis: Utilise advanced analytics to track the marketing funnel, providing the Director with regular insights into performance and market penetration.


• Testing & Innovation: Lead a culture of testing (A/B testing, landing page optimisation) to constantly improve conversion rates.

Ideal Candidate

• Proven Track Record: Significant experience in a marketing role, ideally within B2B publishing, energy, or professional information services.


• Leadership Experience: Managed at least one direct report and knows how to delegate effectively while maintaining high standards.


• Commercial Acumen: Motivated by numbers and understands how marketing activity translates into bottom line revenue.


• Sector Interest: Passion for or understanding of the environmental, sustainability, or renewable energy landscape.


• Tech Stack: Expert-level knowledge of CRM (e.g., Salesforce), Marketing Automation, and Analytics tools.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)


• Work from anywhere in the world for up to 3 weeks of the year with our 'Work from Anywhere' days


• Flexible working hours (core hours from 10 3)


• Generous contributory pension scheme


• Health Cash Plans: Coverage for medical expenses, dental care, optical services, and more

Equal Opportunity Statement

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

If you need any reasonable adjustments to enable you fully participate in the recruitment process, please contact us at .