Senior Marketing Executive

Trade Marketing Executive - Hybrid

Salary: Up to £35,000 - Depending on experienceContract: 14-Month FTCLocation: Wrexham (Hybrid)

My client, an internationally recognised leader in their field, is searching for a talented Trade Marketing Executive to join their team on a 14-month contract. This is an exciting opportunity to play a pivotal role in shaping customer loyalty, driving sales, and delivering innovative trade activation campaigns.

About the Role

Reporting into the Head of Marketing, you will take ownership of a wide range of trade marketing and loyalty-led initiatives. You'll design, implement and evaluate marketing campaigns and services that support customer retention, growth, and engagement across a diverse B2B customer base.

Key Responsibilities

• Design, implement and monitor services within the loyalty programme to increase sales and customer satisfaction/retention.
• Manage key service partners and oversee performance metrics for reward, incentive and loyalty programmes.
• Develop practice marketing services in collaboration with the sales team and customers, driving increases in sales, SOW, ASP and retention.
• Plan and deliver trade activation campaigns aimed at boosting sales and customer loyalty.
• Work closely with the management team and key internal stakeholders to create customer-focused, integrated marketing communication plans and campaigns.
• Support product portfolio planning and manage brand positioning for assigned products and services.
• Assist in launching new channels of trade, including online and domiciliary.
• Manage relationships with communication agencies, printers and media partners.
• Collaborate with Product Managers and Marketing Managers to achieve commercial objectives.
• Write communication briefs for product launches and life cycle campaigns; review concepts, proofread copy and approve artwork through each development stage (marketing literature, POS, promotions, adverts).
• Lead the development and delivery of promotional campaigns that align with the commercial plan and drive ASP growth.
• Support digital media launches and developments as part of the commercial strategy.
• Maintain strong awareness of customer behaviour and identify opportunities for impactful new marketing activities.
• Work with internal teams and external agencies to enhance the organisation's reputation.
• Brief marketing agencies and ensure quality control over their output.
• Analyse ROI and campaign effectiveness, benchmarked against plans and competitor activity, and make recommendations for improvements.
• Manage multiple campaigns across various channels, ensuring timely and on-budget delivery.
• Build communication channels with relevant customers and stakeholders, and act on feedback.

Skills & Experience Required

• Minimum 4 years' experience in Marketing or Trade Marketing within a B2B environment
• Strong background in trade marketing and marketing communications across offline and online channels
• Knowledge of digital marketing (social media, online advertising, SEO) - desirable
• Experience using CRM systems such as Salesforce or similar packages
• Confident managing email campaigns using Mailchimp
• Strong copywriting skills for both online and offline marketing content

Benefits

• Hybrid & flexible working
• 31 days holiday (including bank holidays)
• Pension scheme
• Onsite parking
• Private medical insurance