Senior Marketing and Campaigns Lead
Posted 1 day 8 hours ago by Alternatives
Senior Marketing & Campaigns Lead
Location: Dublin (Hybrid)
A leading organisation is seeking a senior marketing professional to lead the development and delivery of integrated, market-facing campaigns that drive brand visibility, stakeholder engagement and commercial growth.
This is a strategic leadership role, bringing together brand campaigns, events, sponsorship and digital activation to create a cohesive and impactful market presence. Working closely with senior stakeholders, you will shape campaign strategy, align priorities and maximise the impact of key marketing investments.
You will also lead a high-performing team and ensure all marketing activity is aligned to broader business objectives and measurable outcomes.
Key Responsibilities- Develop and deliver an integrated marketing and campaign strategy aligned to business priorities
- Lead the planning and execution of multi-channel campaigns across brand, content, digital and events
- Identify key market themes and opportunities to drive visibility and engagement
- Provide strategic oversight of events and sponsorship activity
- Ensure consistent messaging and positioning across all marketing initiatives
- Collaborate with senior stakeholders to shape go-to-market initiatives
- Define KPIs and measure campaign effectiveness and ROI
- Manage budgets and optimise performance through insight-led decision making
- Lead, mentor and develop a high-performing marketing team
- Senior marketing leadership experience within a complex organisation
- Strong background in integrated campaign strategy and delivery
- Experience overseeing events, sponsorship and brand activation
- Proven ability to influence and engage senior stakeholders
- Commercial mindset with focus on measurable outcomes
- Experience in B2B or professional services environment desirable
- Strong leadership and team development capabilities
- Strategic leadership role with high visibility
- Opportunity to shape integrated marketing strategy
- Collaborative and stakeholder-focused environment
- Strong emphasis on innovation, impact and growth
If you are a strategic marketing leader who enjoys driving integrated campaigns and working closely with senior stakeholders, this is an excellent opportunity to make a significant impact.