Senior Marketing Analytics Specialist

Impression

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we're looking for a Marketing Technology Specialist to help us lead the charge.

Our agency wouldn't be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we're on a mission to use business as a force for good. We're actively committed to creating a positive impact for our people, planet and community.

We are looking for an experienced Marketing Technology Specialist (Analytics) with a strong background in web technologies, analytics, and digital marketing. This role is about building and managing complex tracking solutions & solving challenging measurement problems. You'll be hands-on with Tag Management Systems, web/app analytics platforms, consent management tools and ads platforms, ensuring our clients have reliable, privacy-compliant data capture for decision-making.

A strong understanding of JavaScript, HTML and CSS will still be important, but equally critical is your ability to design measurement solutions, integrate marketing platform tracking, and translate business requirements into technical solutions. From configuring advanced GA4 implementations to deploying server-side Google Tag Manager, you'll be solving real-world marketing measurement challenges across a wide variety of client websites and marketing stacks.

You'll sit within our Media Solutions team, working closely with our delivery teams to deliver robust MarTech solutions. Over time, this role has the scope to evolve further into experimentation strategy, advanced automation, and thought leadership.

As a Senior Marketing Analytics Specialist at Impression, you will:

- Manage technical marketing platform projects, including website tagging, tracking, and analytics implementations.

- Write, and deploy custom JavaScript snippets for Tag Management Systems (TMS) such as Google Tag Manager.

- Architect and document tracking solutions, including data layer schema design, mapping KPIs to tracking requirements, and producing technical specifications for developers.

- QA and troubleshoot implementations using tools like Chrome DevTools, Tag Assistant, Omnibug, and pixel helper extensions.

- Integrate Consent Management Platforms (CMPs) such as OneTrust, CookieBot or CookieYes with TMS, ensuring tags respect consent choices and advanced Google Consent Mode is correctly configured.

- Share expertise internally through coaching, documentation, and training, as well as externally through marketing efforts including blogs, webinars or public speaking.

To be considered for the Senior Marketing Technology Specialist role, you will need to demonstrate:

- Proficiency in JavaScript, with experience building and debugging custom tags, variables, and triggers within Google Tag Manager.

- Familiarity with HTML and CSS for troubleshooting tracking issues.

- Strong understanding of website architecture (eg. Servers, DNS routing, Cookies)

- Hands-on experience with Google Tag Manager (including server-side) and version control/publishing workflows.

- Strong understanding of Google Analytics 4, including event-based measurement, BigQuery export, and data stream configuration.

- Ability to design, configure, and audit tracking architectures and data layers.

- Proficiency with browser developer tools to debug tracking and resolve performance or duplication issues.

- Knowledge of privacy compliance frameworks (GDPR, CCPA), CMP integrations, and data governance principles.

- Strong communication skills for stakeholder management and technical documentation.

- Ability to manage multiple projects and deadlines, while proactively learning and adopting new technologies.

Salary £36,400

Not ticking all the boxes?
Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don't meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression's recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

What makes us different
We are proud to be listed on the "Flexa 100" Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.

Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here's what else makes us standout as a great employer:

- Competitive salary - verified by an external salary benchmarking company

- Flexible, hybrid working options - as per ways of working charter

- 4.5 day working week, Friday afternoons off!

- Private medical insurance with access to EAP

- Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost

- Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period

- Access to impression funded sessions with OpenUp, a virtual therapy platform in 30 languages for yourself and up to three members of your family

- Enhanced parental leave

- 28 days annual leave, plus bank holiday

- Life leave - when something unexpected happens in your life and you need some paid leave

- Pregnancy loss and parental bereavement leave

- Compassionate leave

- Eye-care vouchers

- Opportunity to save on and spread the cost of new tech through Techscheme

- Railcard salary sacrifice scheme

- Budget for books, tools and software

- A full social calendar with a budget per person

- Summer and Christmas party (off-site)

- Chance to attend national and international conferences

- Top Apple equipment to use at work

- Savings on bikes and accessories through Cyclescheme

- Contributory pension scheme

- The usual agency stuff - office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning.

We're committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness - in our agency and our industry - is something we're passionate about, and we're committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We'll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.