Senior Manager, Tutor Brand

• Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team


• Position Preply as a long-term partner in tutors' professional growth


• Clarify Preply's value proposition for tutor personas and maturity stages


• Ensure consistency between tutor promises and experiences


• Develop long-term educational content initiatives, including expert series, learning formats, and video programs


• Build scalable content ecosystems positioning Preply as a leader in online education


• Partner with educators and internal stakeholders to create high-quality educational content


• Identify opportunities to build credibility among educators globally


• Own budgets and vendor relationships, including agencies and tutor ambassadors


• Shape communications about AI's role in teaching to build tutor confidence


• Define and own tutor-brand success metrics, including trust/NPS, top-tier tutor retention, and content reach and engagement


• Partner with Supply and Tutor Success teams on major narrative moments and strategic initiatives


• Strengthen Preply's reputation among tutors and in the broader education ecosystem

Requirements

• 10+ years of experience in brand communications aimed at partner marketing in a fast-paced technology environment


• Excellent written and verbal communication skills with a sharp eye for clarity and tone


• Strong strategic storytelling and positioning skills


• Experience building long-term brand initiatives, not just short-term campaigns


• Ability to think in formats and ecosystems such as content channels, series, and education programs


• Deep understanding of community building and professional identity


• Strong cross-functional collaboration skills


• Track record of driving brand impact at scale through influence rather than headcount


• Comfortable owning outcomes without a direct-report team


• Working understanding of LLMs and generative AI for content optimization and scalable content production


• Ability to draft, localize, and personalize content without losing quality or voice

Core Competencies

Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies for content optimization while maintaining high-quality standards.

Highest-signal resume keywords

• Brand Communications


• Strategic Storytelling


• Community Building


• Content Optimization


• Cross-Functional Collaboration

Hard Skills

• Content Development


• Brand Positioning


• Educational Content Initiatives


• Metrics Definition


• Content Ecosystem Building

Soft Skills

• Excellent Communication Skills


• Strategic Thinking


• Collaboration Skills


• Influence Without Authority

Industry Keywords

• Online Education


• Tutor Community


• Professional Growth


• Brand Impact


• Trust/NPS

Tools & Technologies

• LLMs


• Generative AI