Senior Manager, Marketing Operations

Company Overview

Panopto is a leader in visual and audio-based learning. We empower learners with interactive video, obsessively understand user goals, and deliver solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers.

Position Summary

The Senior Manager, Marketing Operations will own the strategy, management, and optimization of Panopto's marketing technology stack, data infrastructure, and campaign measurement. This role is a critical partner to the Demand Generation team, ensuring our marketing programs are measurable, efficient, and tightly aligned with Sales.

How You'll Contribute

• Own and optimize the marketing tech stack: Administer and evolve core systems (Marketo, Salesforce, Qualified), ensure data accuracy and sync health across platforms, manage integrations, evaluate new tools and features, and lead a migration to HubSpot to enhance lead scoring and routing.
• Lead management and routing: Own and optimize lead scoring, routing, and nurture frameworks; partner with SDR and Sales Operations on lead definitions, funnel stages, and SLAs; drive database hygiene and GDPR compliance across U.S. and EMEA.
• Campaign execution and reporting: Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns; enable consistent setup, tagging, and measurement standards; ensure accurate data flow from touch to pipeline attribution.
• Reporting, analytics, and performance insights: Own core marketing KPIs across the funnel (inquiries, MQLs, SALs, pipeline, conversion rates); create Salesforce dashboards and reports; partner with Demand Gen and Sales to tie marketing investments to revenue impact.
• Strategic partnership: Proactively identify operational improvements to increase campaign performance and speed to market; educate marketing on data driven decision making and system best practices.

Required Qualifications

• 7 10 years of experience in Marketing Operations at a B2B SaaS or technology company.
• Deep hands on experience with Marketo or HubSpot and Salesforce.
• Proven ability to design and maintain complex campaign and lead management systems across regions and markets.
• Strong analytical skills with experience building dashboards and translating marketing data into business insights.
• Experience implementing or optimizing lead scoring models and campaign attribution frameworks.
• Collaborative, organized, and proactive - comfortable balancing strategic projects with day to day execution.
• Excellent communicator, able to explain technical concepts to non technical stakeholders.
• Comfortable in a high growth, fully remote environment with cross functional stakeholders in multiple time zones.

Compensation
$125,000 - $150,000 USD per year plus bonus eligibility.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals, and we are committed to providing reasonable accommodation to applicants with disabilities.

Remote work is available for U.S. candidates. International candidates may work remotely with occasional visits to local offices as required.