Senior Employer Brand Specialist

Responsibilities

• Own and execute the full recruitment marketing strategy, from awareness through to application, supporting the needs of the Talent Partners across all target talent segments and geographies.
• Design and manage multi-channel campaigns across available, professional and social media channels including LinkedIn, Indeed, Insta, programmatic job advertising etc to drive qualified applicant flow.
• Build talent pipelines through targeted nurture campaigns, CRM sequencing, and retargeting, working closely with Talent Partners to align marketing activity to live roles and future hiring plans.
• Develop audience first messaging frameworks for different candidate personas (e.g. early careers, engineers, commercial, leadership), ensuring content is tailored to their motivations, values, and channels.
• Manage recruitment marketing, optimising the channel content based on cost per applicant, cost per hire, and quality of hire data.
• Partner with Talent Partners to create job ad copy that converts, moving away from generic role descriptions toward content that reflects genuine culture and opportunity.
• Work with complementary functions to ensure our career site content, landing pages are optimised to improve candidate generation and conversion.
• Oversee job board and media partnerships, negotiating contracts and managing vendor relationships to maximise reach and ROI.
• Lead campaign planning around high volume hiring periods, new market entries, or hard to fill roles, building bespoke go to market approaches for each.
• Track, report, and act on recruitment marketing metrics including impression to click rates, apply rates, source of hire, and candidate quality by channel.
• Competitor Intelligence Analysis: Carry regular audit/analysis for competitors' employer brand activity, including initiatives, career page styling etc.
• AI Automation: Wherever possible, leveraging AI across all aspects of the Employer Branding lifecycle.

Qualifications

• Proven experience in employer brand, recruitment marketing, or talent acquisition marketing.
• Hands on expertise running social and programmatic advertising campaigns, with the ability to set up, manage, and optimise campaigns directly.
• Strong copywriting ability able to write compelling job ads, campaign copy, social content, and longer form employer brand narratives.
• Experience developing or refreshing an EVP, including the research, stakeholder engagement, and creative output involved.
• Proficiency with recruitment marketing platforms and applicant tracking systems.
• Data literate: comfortable with campaign analytics, A/B testing, and making decisions based on performance data.
• Strong project management skills able to run multiple campaigns and workstreams simultaneously.

Please note, applicants must have the legal right to work in the UK at the time of application.

Wellbeing that means something

• 26 days' holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical history exclusions

Financial benefits that have your back

• Performance based rewards tailored to your role, from company wide bonuses to OTE and commission structures
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference

• MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Additional Flexible Benefits

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover