Senior Digital Marketing Specialist - App

Senior Digital Marketing Specialist - App

Job ID: R19499

Marketing

London - The River Building HQ

Permanent

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We are looking for a dynamic and results-driven App Lead to drive the growth of our App program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against App targets globally.

What You'll Be Doing

Strategy: Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets.

Performance management: Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products.

Industry trends: Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace.

Testing and optimisation: Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth.

Data analysis: Utilise enterprise analytics tools such as Looker to analyse campaign performance.

Reporting and insights: Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market.

Collaboration: Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance.

Budget setting: Assist in setting and managing a large annual budget that covers all our global markets.

Stakeholder management: Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects.

What We're Looking For

Technical expertise: 3-5 years hands-on and deep experience with Google Ads (UAC) and Apple Ads (ASA). Experience working with ad platform APIs and scripts to drive automation.

Analytical skills: Highly analytical and data-driven, comfortable working independently with data.

Experience: Proven track record in managing complex and high-spending global accounts, ideally within e-commerce or marketplace businesses.

Cultural fit: Strong communicator with a growth mindset, passionate about Deliveroo's mission and growth ambitions. Ability to rally a team of people around a goal and pivot quickly when presented with new information.

Bias for action: Demonstrates a proactive approach to driving results and solving problems.

Test and learn mindset: Embraces experimentation and iterative improvement.

Growth mindset: Continuously seeks opportunities for learning and development.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

A competitive and comprehensive compensation and benefits package

1

Compensation

• We aim to pay every employee competitively for the role they are performing in their respective location
• Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support
• Up to 5% matched pension contributions

2 Equity

• Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success

3 Food

• Free Deliveroo Plus: free delivery and access to special offers
• Team lunches from the best local restaurants

4 Time away

• 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
• One day of paid leave per year to volunteer with a registered charity

5

• Funded single cover healthcare on our core plan, with the option to add family members at own cost
• On-site gym (HQ), discounted external gym membership
• Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
• Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
• Life assurance

6 Work Life

• Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
• Excellent kit to enable working from home and a parent-friendly working culture
• Access to free mortgage advice
• Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
• Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
• Regular Employee Resource Group (ERG) led social events - examples include dinners, dance lessons and in-office yoga sessions