Senior Digital Marketing & CRM Specialist | Sportswear & Apparel

Are you passionate about digital marketing, CRM, and creating meaningful customer experiences? Join a leading global brand in the sports & lifestyle industry and play a key role in shaping customer journeys across email, push, and other owned communication channels

What you'll do:

• Develop and execute CRM and life cycle marketing campaigns.
• Build and optimize consumer journeys using segmentation and personalization.
• Analyze campaign performance, uncover insights, and recommend improvements.
• Partner with creative agencies and cross-functional teams to deliver engaging digital experiences.
• Drive reporting, channel health analysis, and best-practice adoption across marketing teams.

What we're looking for:

• Strong experience in Digital Marketing, CRM, Lifecycle Marketing, Brand, Media, or Retail Marketing.
• Strong understanding of customer journey management, segmentation, and personalization.
• Data-driven mindset with the ability to translate insights into action.
• Experience measuring CRM performance and campaign effectiveness.
• Excellent project management and stakeholder management skills.
• Passion for sports and an understanding of sports culture.
• Familiarity with tools such as Tableau, Figma, Airtable, or similar platforms.

Contract:

• Start date: ASAP
• Duration: 6months + with an option to extend.
• Location: Hilversum - 3 days a week
• Agreement: 40 hours per week
• Rate: Please let us know your expectations

If you're excited by consumer engagement, digital storytelling, and using data to create best-in-class customer experiences, we'd love to hear from you

Let op: vacaturefraude

Helaas komt vacaturefraude steeds vaker voor. We waarschuwen je voor mogelijke misleiding:
* Wij zullen nooit via WhatsApp of in een videogesprek vragen om jouw persoonlijke gegevens (zoals een kopie van je ID, bankgegevens of BSN).
* Twijfel je over de echtheid van een vacature of contactpersoon? Neem dan altijd rechtstreeks contact met ons op via de officiële contactgegevens op onze website.

Important: job fraud

Unfortunately, job fraud is becoming more common. Beware of such scams:
* We will never ask for personal information (such as a copy of your ID, bank details, or social security number) via WhatsApp or during a video call.
* If you're unsure whether a vacancy or contact person is legitimate, please reach out to us directly using the official contact details on our website.