Senior Designer
Posted 10 days 13 hours ago by Freddies Flowers
Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy.
Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!).
From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.
About the Role:
We are in an exciting period of redefining our brand creative and are looking for a passionate and creative Mid-Senior Designer to be part of the journey. You will assist in overseeing the creation of visual assets for digital and print across web, social, CRM, packaging and editorial working within a small design team to bring ideas to life. With an impeccable eye for style and design you will contribute to a new brand refresh and bring a wealth of ideas on how to interpret a new creative direction across print and digital. If you have a passion for innovation and creativity within a small team we would love to meet you!
Responsibilities:
Branding
- Assist the CD in rolling out a refreshed visual identity across site, CRM, social, packaging and editorial.
- Assist in developing and maintaining brand guidelines, ensuring correct application across multiple mediums.
- Assist in leading the design and production of visually engaging, high-performing email campaigns ensuring all designs are optimized for deliverability, mobile responsiveness, and accessibility.
- Maintain and evolve email design systems and reusable templates in accordance with brand guidelines.
- Suggest A/B design tests and analyze performance metrics to continuously optimize email designs.
- Stay abreast of current design trends and email best practices.
Digital
- Oversee the design of all site graphics, banners and image updates.
- Ensure all imagery and graphics are optimized for web and mobile responsiveness.
Social
- Lead the design and production of compelling static and animated motion graphics, videos, and visual assets for various social platforms.
- Stay updated on animation and video trends, tools, and techniques.
- Oversee the design and development of all packaging including boxes, care guides and other promotional materials.
- Own projects from concept through pre-press and final delivery, ensuring accuracy, consistency, and print-readiness.
- Work closely with print vendors and production partners to ensure quality control and meet production specifications.
Additional responsibilities include project management, inspiring and leading a small design team, delegating briefs, liaising with other teams, and ensuring brand consistency. The ideal candidate will have a strong portfolio, proficiency in Adobe Creative Suite and Figma, basic video editing skills, excellent layout and typography skills, and a passion for branding and flowers. Benefits include extra holiday options, discounted flowers, WFH options, learning support, and more.
Freddie's Flowers values diversity and is committed to an inclusive workplace where everyone feels safe and valued. All applicants will be considered for employment.