Senior CRM & Customer Lifecycle Leader

A leading financial institution based in Greater London is seeking a strategic leader to build and enhance their customer lifecycle capability. The role involves setting CRM strategy, designing personalized customer journeys, and evolving the CRM team. The ideal candidate will have proven experience in CRM leadership within a data-driven environment and strong analytical skills. This hybrid role requires in-office attendance 2-3 days a week, with flexible work options available.