Senior Content Marketing Executive

Posted 8 days 23 hours ago by Jayne Pierce Tourism

Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description

Candidates: Interested in similar marketing opportunities in luxury travel? Register your interest here.

Employers: Need help recruiting marketing talent in travel? Contact us to discuss your hiring needs.

We're seeking a talented Senior Content Marketing Executive to join our client's marketing dream team. This isn't just any content role - you'll be crafting compelling narratives for discerning travelers and helping shape the future of luxury travel marketing.

As Senior Content Marketing Executive, you'll be at the forefront of driving the creative content strategy. Working closely with the Head of Marketing, you'll develop and execute content strategies that truly resonate with a luxury travel audience. Your job in luxury travel will involve creating engaging content across our entire marketing ecosystem, from social media and email campaigns to our website and premium print materials. You'll keep your finger on the pulse of the industry, analysing competitor landscapes and market trends to inform the content direction, and skillfully transform data insights into compelling storytelling opportunities.

In leading campaign excellence initiatives, you'll take charge of content campaigns across multiple channels, including social media, email/CRM, and PR. Your collaborative spirit will shine as you work with our sales team to create high-impact promotional activities. You'll be responsible for managing campaign assets, ensuring visuals are stunning and copy is persuasive. Additionally, you'll track and report on campaign performance, ensuring they meet and exceed KPIs.

Brand excellence will be at the heart of everything you do. You'll create premium marketing collateral that perfectly reflects their luxury positioning and maintain a consistent brand voice across all channels. Your role as Senior Content Marketing Executive will include supporting award submissions and industry recognition initiatives, while ensuring our brand guidelines are meticulously followed across all public-facing materials.

The ideal candidate for this position will bring proven experience in content marketing, ideally within the luxury or travel sectors. An expert understanding of digital marketing channels is essential, as are exceptional writing and editing skills. We're looking for someone with a creative mindset and keen attention to detail, coupled with strategic thinking abilities that can translate data into actionable content plans. Your ability to balance creative flair with strategic thinking will be key to success in this role.

Please Note: Due to high volumes of applications, only successful applicants will be contacted.

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  • Hybrid working - 3 days a week in the office
  • Ability to work away from home/office up to 3 weeks a year
  • 2 Volunteer days a year
  • Birthday day off
Job requirements
  • Strategic thinker who can translate data into actionable content plans
  • Creative mindset with attention to detail
  • Exceptional writing and editing skills
  • Expert understanding of digital marketing channels
  • Strong project management skills with ability to manage stakeholders
  • Experience in content marketing, preferably in luxury or travel sectors
Job responsibilities
  • Spearhead content campaigns across social media, CRM and PR
  • Maintain consistent brand voice across all channels
  • Manage campaign assets, from stunning visuals to persuasive copy
  • Collaborate with sales team to create high-impact promotional activities
  • Transform data insights into compelling storytelling opportunities