Senior Consultant-Data Modeller-UK

Role - Senior Consultant - Data Modeller
Technology - Data Modeller
Location - London
Business Unit - Data & Analytics
Compensation - Competitive (including bonus)

Job Description
We are seeking a highly skilled and experienced Data Modeller/Architect with deep expertise in the digital media ecosystem, especially in media buying, activation, and campaign performance analytics. This role will be pivotal in designing scalable, reusable, and business-aligned data models that support marketing effectiveness, media spend optimization, and cross-channel activation insights.

Your role
This role involves designing and maintaining robust data models supporting content analytics, audience insights, advertising performance, and digital transformation initiatives. You will collaborate with data engineers, analysts, and business stakeholders to translate complex business requirements into scalable, efficient, and high-performing data structures.

Responsibilities

• Data Modelling & Architecture
• Design conceptual, logical, and physical data models for digital media and marketing domains.
• Translate media buying and activation workflows into structured data assets.
• Collaborate with data engineers to implement models in cloud platforms (e.g., Azure, Databricks).

• Domain Expertise
• Understand and model data from platforms such as DV360, Meta, Amazon DSP, TikTok, IAS, Innovid, and others.
• Integrate campaign metadata, audience segments, impressions, clicks, conversions, and spend data.
• Align models with taxonomy standards and media KPIs.

• Stakeholder Collaboration
• Work closely with the head of architecture, media teams, activation teams, and analytics leads to capture requirements.
• Support data governance, cataloguing, and lifecycle management initiatives.

• Optimization & Reusability
• Ensure models support modularity, composability, and reusability across campaigns and markets.
• Enable downstream media use cases such as MMM, MTA, and real-time performance dashboards.

Required

• 7+ years of experience in data modelling.
• Broader understanding of the CPG or consumer healthcare industry and functional understanding of data from one or more business functions.
• Familiarity with key master domains such as product, customer, vendor, finance, people, location; and challenges involved in managing an enterprise view of these domains.
• Experience with transactional data domains such as sales or consumption and managing an enterprise view of these domains.
• Proven experience in creating and managing enterprise data architecture and detailing data flows between systems.
• Strong skills in data design and modelling, proficiency with modelling tools.
• Understanding of media buying platforms, ad servers, and campaign activation tools.
• Proficiency in SQL, data warehousing, and cloud data platforms.
• Experience with data governance, metadata management, and data quality frameworks.

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience, we manage the systems and workings of global enterprises, guiding our clients through their digital journey. We do this by enabling enterprises with an AI-powered core that helps prioritize change execution. We empower businesses with agile digital solutions to deliver high performance and customer satisfaction. Our continuous learning agenda fosters ongoing improvement through digital skills, expertise, and innovation transfer from our ecosystem.

Infosys is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.