Senior Campaign Specialist

Title: Senior Campaign Specialist, Dublin

Location: Central Park, Dublin 18 / Hybrid

At AIB, our values guide how we work and how we support each other. We're looking for someone who puts Customer First, takes initiative and Owns the Outcome, and is always looking for ways to Eliminate Complexity. You'll treat colleagues and customers with fairness and Show Respect, and you'll thrive in a culture built on collaboration where we Be One Team to deliver meaningful impact.

What is the Role

As a Senior Data Analyst / Senior Campaign Analyst within the Personalisation team, you will play a key role in designing and shaping customer engagement solutions that support more relevant, timely and effective interactions across inbound and outbound channels.

The role has a strong focus on campaign solution design, including defining required data, eligibility logic, trigger conditions and channel approach to support delivery through our campaign management platforms.

You will work closely with stakeholders across the business, Data Engineering and platform teams to assess feasibility, resolve complexity and ensure solutions are designed for reuse, operational effectiveness and long-term sustainability.

This role is central to enabling data-driven, compliant and well-governed customer engagement, supporting AIB's strategic, customer and commercial objectives while maintaining alignment with regulatory and data governance standards.

Key Accountabilities

• Design customer contact and personalisation solutions for campaigns, ensuring requirements are clearly defined for implementation across relevant channels and platforms.
• Partner with delivery squads, platform teams and stakeholders across the organisation to provide solution guidance, support implementation and ensure consistency in how campaign solutions are designed and deployed.
• Analyse customer behaviour, data and campaign context to identify the most appropriate engagement approach and support more relevant and effective contact strategies across inbound and outbound channels.
• Identify and help resolve complex issues impacting campaign solution delivery, including data quality issues, design gaps, platform constraints and campaign-related failures.
• Ensure all solutions and analytical outputs comply with AIB's regulatory, compliance and data governance standards, with appropriate controls embedded in contact and eligibility design.
• Define and manage mobile app tagging or deeplink requirements for campaigns, including event design, QA validation, and collaboration with developers to ensure accurate tracking (e.g., via Firebase or equivalent)

What you Will Bring

• Bachelor's degree (2.2 or higher) in a numerate discipline such as Science, Mathematics, Applied Mathematics, Physics, Statistics, Engineering or Econometrics, or an equivalent qualification combined with relevant experience.
• 3-4 years' practical experience in analytics, ideally within Financial Services, Marketing or Customer Contact environments (experience in equivalent domains will also be considered).
• Strong analytical and numerate capability, with a clear passion for data and analytics.
• Experience creating, interpreting and presenting analytical outputs, business requirements and solution recommendations to stakeholders in a clear and effective manner.
• An understanding of customer engagement ecosystems and the processes required to deliver communications across multiple channels in a regulated environment is an advantage
• An understanding of mobile app ecosystems (iOS/Android) with hands on experience in event tagging frameworks (e.g., Firebase, Adobe/GA4), including defining, validating, and troubleshooting event tracking to support campaign personalisation and measurement is an advantage

Why Work for AIB

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Benefits

• Variable Pay
• Employee Assistance Programme
• Family leave options

Equal Opportunity

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at

Application Deadline

Application deadline: Wednesday 1st July 2026