Senior Brand Manager

Posted 8 days 6 hours ago by SCOPE OPHTHALMICS LTD

Permanent
Full Time
Sales & Marketing Jobs
Not Specified, United Kingdom
Job Description
Overview

We are Hiring! We currently have an exciting opportunity for a Senior Brand Manager to join our team on a 12 month fixed term contract. The role can be based in either the UK or Ireland.

We are looking for people who can connect their own personal vision and values into some of what we do at Scope. Our vision as a company is to constantly exceed the expectations of our healthcare partners, our patients and our people by bringing together the extraordinary.

The Compensation & Benefits for this role include (but not limited to):

  • Performance related bonus
  • 24 days annual leave (pro rata)
  • Healthcare allowance beginning post probation and increasing at 2 and 5 years service
  • Pension contributions through Zurich beginning post probation and increasing at 2, 5 and 8 years service
  • Company sick pay scheme
  • Further Education policy
  • Professional Membership

Please read below the full job description for the role and if this is something that you would be interested in, please click apply and a member of the Scope team will be in touch regarding your application.

Senior Brand Manager - Responsibilities

Lead the Global brand strategy (US, UK, IE) and go-to-market execution for assigned brands in the UK & Ireland, acting as the market specialist and ensuring delivery of brand objectives (sell-out vs. target and growth, and market share targets). Own the annual planning cycle, drive insight-led decision making, and orchestrate cross-functional teams to deliver innovation, campaigns, launches, and commercial performance end to end.

Key Responsibilities:

  • Strategic Brand Management
    • Build a deep understanding of consumer behaviour, journeys, and insights across the category; translate into brand positioning and equity pillars.
    • Maintain an insight-led, market-appropriate Brand SKU matrix and long range portfolio roadmap; align with Lead for sign off.
    • Shape brand strategy for the market; steward claims, concept testing, and innovation briefs in partnership with R&D/Medical/Regulatory as part of the stage gate process.
  • Go-To-Market & Commercial Performance
    • Prepare and present annual brand plans and marketing calendars; secure cross functional alignment.
    • Deliver brand performance goals and provide regular reporting on sell out, share, and KPIs (monthly, quarterly, annual).
    • Identify and size growth opportunities using consumer and HCP insight; build business cases and activation plans.
    • Champion the brand across the UK/Ireland markets; support Retail & Sales team presentations.
  • Campaigns & Product Launches
    • Develop consumer campaign concepts, integrated briefs, and launch plans; own day to day project leadership with internal teams and partner agencies.
    • Commission and interpret consumer research (as approved by Lead); turn findings into clear insights and actionable decisions.
    • Define HCP engagement and communication strategy including sell-in story and assets.
    • Set clear KPIs and performance measurement plans; track, optimise, and report.
    • Deliver all plans on time and within budget; hold agencies to performance standards.
  • Insight, Forecasting & P&L Contribution
    • Lead monthly KPI reviews across awareness, consideration, conversion, retention, and advocacy; translate analytics into actions.
    • Own bottom up brand forecasts in partnership with Sales/Supply Chain; input to pricing, promotions, and mix optimisation.
    • Manage working budgets with Finance; reallocate spend to highest ROI activities.
  • Stakeholder & Agency Leadership
    • Partner effectively with Sales Leads, In Market Brand Leads, R&D/NPD/Medical/Regulatory, Trade Marketing, Digital, Finance, Supply Chain, and external agencies to deliver brand goals.
  • Team Leadership
    • Present brand performance and priorities to the MLT.
    • Coach, brief, and upskill 3 direct reports and cross functional partners; model proactive, accountable behaviours.
    • Contribute to weekly/monthly operating rhythms; drive clarity, timelines, and decisions.
  • Effectively Partners with
    • Sales Leads & Sales Teams in Market
    • In-Market Brand Leads
    • R&D/NPD/Medical/Regulatory
    • Trade Marketing, Digital Marketing
    • Partner Agencies
    • Finance/Supply Chain
Qualifications
  • University degree qualification or equivalent in Marketing, Business Management or a related field.
  • 7+ years brand/product marketing with minimum of 5 years medical device, pharma, OTC or consumer health experience. Food supplements experience advantageous in both US and European markets.
  • 2 years of people leadership or brand portfolio experience.
  • 2 years experience as a NPD lead from charter to launch.
  • Experience in both B2C and B2B channels required.
Specific Knowledge, Skills and Experience
  • Proven experience within commercial functions, ideally Marketing or Trade Marketing
  • Understanding of the UK Optical & Pharmacy market an advantage
  • Proven experience of delivering added value marketing campaigns (Retail and Pharmaceutical) with demonstrable ROI
  • Strong Project Management Skills: Brings key stakeholders in to deliver projects on time and within budget
  • Ability to travel to our head offices in the UK and Ireland as required for team meetings, events and training.
  • Experience of managing third party agencies
  • Experience of cross-functional working
  • Able to analyse data to develop commercial insights/recommendations/useful information