Senior Brand Manager - Whiskey Education

Senior Brand Manager - Whiskey Education Senior Brand Manager - Speciality Whisky Education Your manager: Head of Brand Advocacy and Prestige Acceleration Team: Brand Advocacy and Prestige Acceleration Location: London and/or Glasgow We operate a hybrid working approach, which allows you to manage your time between home and office. Be part of something big As Senior Brand Manager, Whisky Education, you will work on the strategic development, management and activation of global education programmes across the Single Malt portfolio. As a key team member of the Speciality Whisk(e)y Education & Advocacy team - reporting to the Head of Marketing - responsible for shaping how our brands are understood, enjoyed & celebrated. You'll be the architect of storytelling, ensuring our brands connect meaningfully with influencers, consumers & customers around the world.you'll work with Develop Education Strategy & Content Set clear goals, KPIs, and performance standards aligned with brand and commercial priorities. Foster a collaborative and creative team culture. Facilitate ambassador training, inward visits, and cross-market knowledge sharing Lead roll out and ongoing management of Chivas Campus online portfolio education programme - including resource bank for global ambassadors & rebranding Speyside training academy Develop ongoing partnership with Edinburgh Whisky Academy - exploring possible certificate and diploma level courses and global opportunities for senior ambassadors Collaborate with product architecture teams to build a global education strategy for trade, internal stakeholders, and consumers. Create engaging, scalable training content across in-person, digital, and hybrid channels. Ensure brand education assets reflect authenticity and heritage. Build long-term relationships with industry professionals and whisky communities. Equip ambassadors with world-class tools for tastings, distillery visits, and thought leadership.Ensure Global Alignment & Execution Tailor global strategies to market-specific needs. Monitor execution for consistency, impact, and ROI. Act as a connector between brand teams, BAT, and markets. Champion Brand Experience & Thought Leadership Oversee flagship education programmes. Stay ahead of trends in spirits and luxury, with a focus on digital and AI innovation. Requirements/capabilities 5+ Years of proven experience in Whisky / & or Spirits MarketingExperience working on global education or ambassador programmesExperience in content development, training, and stakeholder engagement Digital fluency in education and CRM platforms Experience in influencer and community engagement Pernod Ricard is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.We are a business with a soul: a company with family values, deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment, while empowering our 19,500+ employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.Our shared purpose, mission, ambition and culture define who we are and drive our collective success.