Senior Associate Director - AV
Posted 11 days 14 hours ago by MediaCom
Permanent
Not Specified
Other
London, United Kingdom
Job Description
AV Senior Associate Director
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We're looking for a natural leader who wants to help us push this further! We need a Maternity Cover Investment Associate Director who can run a dedicated team of media specialist, across all AV channels, including TV, Online Video, Addressable TV, OOH TV, Cinema and Radio for some of the UK's biggest and most forward-thinking advertisers - Nestle & Boots. This role reports directly into the AV Investment Lead, along with reporting into relevant Trading Heads regarding value management, quality and channel coordination. Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
- Multi-media understanding and 360 AV knowledge (all channels)
- Knowledge of industry media planning tools (all media e.g. Techedge, BARB, Media Ocean, TGI, NRS, Comscore, Rajar)
- Implementational knowledge of multi media planning tools (TGI, Media Multiplier, Touchpoints)
- Pro-actively forge relationships with media owners
- Commercially aware
- Ability to extract and filter relevant insights / research to support planning decisions
- Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
- Strong personal relationships
- Ability to sell (consultative selling)
- Good communicator
- Genuine interest in industry research and new ways of working
- Strives to deliver award winning work and industry leading innovation
- Understanding of brands and ability to understand and execute strategy
- Collaborative
- Good leadership skills and talent management
- Excellent presentation skills
- Positive drive for innovation