Senior Analyst, Marketing Enablement

About the Role

We are seeking a hands on Salesforce Marketing Cloud (SFMC) practitioner to join our marketing enablement team as a Senior Analyst, Marketing Enablement. The role delivers personalised, data driven customer experiences across digital channels using SFMC, Account Engagement and Marketing Cloud Personalisation, while supporting web and tracking initiatives.

Key Responsibilities

• Execute and maintain core SFMC components - Contact Builder, Data Extensions, Email Studio, and data relationships.
• Configure, troubleshoot, and optimise SFMC Personalisation assets, including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real time decisioning logic.
• Support Pardot/Account Engagement execution: form handlers, email templates, tracking, and landing pages.
• Collaborate with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, and refine segmentation and targeting logic.
• Own and enhance JavaScript based tracking implementations for behavioural data collection, updating vendor built scripts as required.
• Work with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across our MarTech stack.
• Maintain JavaScript tracking scripts, support HTML, AEM, and web integration changes for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data layer pushes.
• Document solutions and process improvements to support best practice and platform adoption.

Qualifications & Experience

• Proven hands on experience in SFMC, Pardot/Account Engagement, or related MarTech platforms.
• Experience supporting SFMC Personalisation, Contact Builder, Email Studio, and campaign execution.
• Practical experience with data integration, tracking setup, and behavioural data capture.
• Experience with browser developer tools and structured script change management.
• Knowledge of cookies, UTMs, pixels, web tracking, event capture and customer behaviour data.
• Understanding of GDPR, consent management platforms (CMPs) and compliant tracking practices.
• Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components and front end integration patterns.
• Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
• Strong communication skills and ability to collaborate effectively with marketing, data, CRM, and web teams.
• Detail oriented, curious, and comfortable troubleshooting across platforms and data flows.
• Ability to balance technical execution with business needs.

Benefits & Inclusion

• Company provided healthcare
• Competitive annual leave allowance
• Flexible working options, including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

Applicants who opt in to the Disability Confident Scheme may be offered an interview.