SDR / Lead Generation Specialist

As a Sales Development Representative you will play a critical role in driving business growth by identifying, qualifying, and nurturing new business opportunities. We are looking for a highly motivated individual who not only excels in traditional lead generation methods but is also proficient in using AI-powered tools and platforms to enhance outreach and prospecting effectiveness.

This is a unique opportunity to be part of a collaborative, international team where innovation, sustainability, and customer excellence are core values.

KEY RESPONSIBILITIES

Prospecting & Market Intelligence

• Identify and research potential customers within the food and beverage industry, including manufacturers, bottlers and brand owners.
• Utilize AI tools (e.g., ChatGPT, Clay, Apollo, Lusha) to streamline lead sourcing, segmentation and qualification.

Outreach & Engagement

• Execute personalized outbound email and LinkedIn campaigns using AI-assisted tools.
• Develop scripts and messaging optimized by AI to secure discovery calls or meetings for the sales team.

Lead Qualification & Handover

• Qualify leads based on product fit, volume potential and regional requirements.
• Ensure timely and structured handover of qualified opportunities to the relevant sales managers or regional teams.

CRM & Pipeline Management

• Maintain accurate and up-to-date lead information in Prodalim's CRM system (e.g., Salesforce).
• Use AI-powered dashboards and reporting tools to track and improve lead conversion performance.

Collaboration & Innovation

• Partner closely with sales, product, and marketing teams to align on key growth objectives.
• Contribute to the continuous improvement of lead generation processes by recommending new AI technologies and workflow optimizations.

EXPERIENCE & QUALIFICATIONS

• Bachelor's degree in Business, Marketing, Food Technology or a related field.
• 2+ years of experience in lead generation, sales development, or business development-in B2B or the F&B sector.
• Proficiency in AI tools for lead generation is required (e.g., ChatGPT, Clay, Instantly.ai, Sales Navigator).
• Experience with CRM platforms (e.g., Salesforce, HubSpot).
• Strong analytical skills and ability to interpret prospecting data to make informed decisions.
• Excellent English communication skills (spoken and written); other languages are a plus.
• Preferably - experience in ingredients

PREFERRED SKILLS

• Experience working with international or multicultural teams.
• Knowledge of the fruit juice/concentrate or ingredients market.
• Familiarity with digital marketing automation and lead nurturing techniques.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Languages: Bilingual English and Spanish