Sales Marketing Director

Head of Marketing and Sales

My client is a leading group chain who have a number of luxury hotels throughout NI. They are currently seeking a Head of Marketing and Sales to join their site based in Antrim.

This is a Full-Time, Permanent Position.

Working hours: 40 hours per week with hybrid working (4 days in the office and 1 day working from home).

With a salary up to £60,000 per annum (dependent on experience) plus fantastic company benefits.

Job Role:

You will be responsible for driving brand performance, demand generation, and revenue growth across the company's portfolio. The role provides strategic and operational leadership across Marketing and Sales, ensuring a joined-up approach to brand, marketing investment, sales performance, and commercial outcomes.

Essential Criteria:

• Proven senior leadership experience in Marketing, Sales, or Commercial roles within a multi-site or complex organisation
• Strong track record of developing and delivering strategic marketing initiatives with measurable commercial impact
• Demonstrated experience managing large, complex budgets and driving ROI
• High level of commercial acumen, with the ability to interpret and influence P&L performance
• Strong stakeholder management skills, including Board-level reporting and influence
• Access to a car or suitable form of transport is essential

Main Duties and Responsibilities:

• Develop and lead the Group Marketing Strategy, aligned to the brand, values, and long-term strategic plan
• Provide strategic oversight of brand positioning, reputation management, and customer experience
• Lead group-wide digital marketing strategy including performance marketing, CRM, content, social media, SEO, PPC, and email
• Drive innovation in marketing channels, data, systems, and technology to maximise performance
• Manage and evaluate external agencies and suppliers to ensure quality, effectiveness, and value for money
• Provide strategic leadership to sales activity, ensuring alignment between marketing campaigns and sales conversion
• Support the development and execution of sales strategies across key segments including corporate, MICE, leisure, weddings, and partnerships
• Work closely with Business Development Managers to maximise pipeline value, conversion, and account growth
• Ensure sales activity is commercially focused, insight-led, and aligned to brand positioning
• Collaborate with Revenue Management to support pricing, yield, and distribution strategies
• Own and manage significant multi-site marketing and sales budgets
• Demonstrate strong commercial acumen with the ability to analyse and influence P&Ls
• Establish and oversee clear KPIs and reporting frameworks to track: Return on Investment (ROI), Cost of acquisition, Revenue contribution by segment and Campaign and channel effectiveness
• Present clear, data-driven performance updates to the Director and Board, highlighting commercial impact, risks, and opportunities
• Provide exceptional leadership across Marketing and Sales teams, fostering a high-performance and collaborative culture
• Lead, coach, and develop senior managers, ensuring clear accountability, capability development, and succession planning
• Drive strong cross-functional collaboration with Operations, Finance, Revenue, and General Managers
• Act as a key contributor to the strategic planning and growth initiatives through active membership and participation on the Executive Committee