Sales Director

An established and profitable SaaS business in the EdTech space is looking for a commercially minded Sales Director to join the senior leadership team and lead the next stage of their growth.

Their platform is used by thousands of schools across the UK-supporting essential admin functions like online payments, trip management, and parent communication. With over £5m in recurring revenue and a 50+ person team, they've built a strong foundation. Backed by a global software group, the infrastructure is in place-what they need now is a strategic sales leader to take things further.

The opportunity

You'll report directly into the CEO and have full ownership of the sales function-responsible for strategy, team leadership, performance, and commercial delivery. There's a strong base to build from, but also space to re-shape how sales supports wider business ambitions.

This is a chance to join a mission-led, commercially sound business with a high-impact product-and bring sharper commercial focus to a platform that's already delivering for schools, staff and students alike.

Key responsibilities

• Lead, scale and develop the sales team (new business and account management)
• Build and implement a clear commercial strategy that supports wider growth
• Improve process visibility and performance through Salesforce
• Define and deliver on key metrics: ARR, revenue growth, conversion, client retention
• Partner with Product, Marketing and Operations to align on go-to-market activity
• Spot new market opportunities and build a plan to capture them

What they're looking for

• Proven track record in a senior SaaS sales role (Sales Director, Commercial Director, etc.)
• Comfortable leading a team and owning both strategy and delivery
• Strong knowledge of Salesforce and a data-led approach to commercial leadership
• Experience in EdTech, payments or education-focused SaaS is a strong plus
• Capable of working closely with C-suite and influencing cross-functional decisions
• Hands-on where needed, but strategic in thinking

Why this role?

• Strong recurring revenue and trusted product already in use across the UK
• Backed by a global software group-offering investment and long-term career paths
• A chance to make commercial decisions that directly improve access and outcomes in education
• Hybrid model with flexibility, but real leadership presence in the office when needed