Sales Development Representative - African Markets Marketing London

About RedCloud

We are revolutionizing B2B commerce by delivering scalable, innovative solutions that empower businesses to grow and thrive in a competitive landscape. Our AI powered platform streamlines logistics, payments, and supply chain operations, making it easier for companies to connect, transact, and succeed. With a diverse and dynamic team, we're committed to driving impact, fostering collaboration, and shaping the future of global trade.

The Role:

We are looking for a motivated and results-driven Sales Development Representative to join our growing Commercial team in London. In this role, you will be responsible for identifying and qualifying new business opportunities with a strong focus on clients in the Retail, Supply Chain, and FMCG sectors across African markets. This is a fantastic opportunity to be part of a purpose-driven company that is scaling rapidly and transforming trade in emerging economies.

You will act as the first point of contact for potential clients, playing a critical role in generating leads and driving early-stage pipeline growth. The ideal candidate will have experience in business development or sales roles, a solid understanding of the FMCG value chain, and demonstrable knowledge of doing business in key African markets.

Key Responsibilities:

Sales Development & Lead Generation:

• Conduct outbound prospecting activities via phone, email, and social channels to engage potential clients across African markets.
• Qualify leads through structured discovery calls and research, ensuring alignment with RedCloud's value proposition.
• Collaborate closely with Account Executives and Marketing to develop strategic outreach plans.
• Manage and update CRM systems with accurate and timely information on prospect interactions.

Market Expertise & Client Understanding:

• Leverage your understanding of FMCG, retail, and supply chain environments in Africa to identify key business pain points.
• Translate customer needs into opportunities where RedCloud's platform can deliver measurable value.
• Stay informed about market trends, industry challenges, and competitor movements across key African economies.

Collaboration & Continuous Improvement:

• Share insights with Product and Marketing teams to help shape market messaging and feature development.
• Actively contribute to the ongoing improvement of sales processes, outreach techniques, and lead qualification strategies.

Qualifications:

Required:

• 2+ years of experience in Sales Development, Lead Generation, or Business Development.
• Strong knowledge of African FMCG, retail, or supply chain environments.
• Excellent communication, interpersonal, and organizational skills.
• Proficiency using CRM tools (e.g., HubSpot, Salesforce).
• Ability to thrive in a fast-paced, high-growth startup environment.

Preferred:

• Experience working directly in or with African markets in a commercial or consulting capacity.
• Understanding of digital commerce platforms or B2B SaaS solutions.
• Exposure to working with international or cross-functional teams.
• Demonstrated ability to use technology to improve efficiency and ensure scalability (AI and Agentic tools)

Soft Skills:

• Results-driven with a proactive, self-starter mindset.
• Strong analytical and critical thinking skills.
• Ability to build rapport with diverse stakeholders.
• Team-oriented and adaptable to change.

Location:
London, UK (Hybrid Working)

Even if you don't meet every requirement, we still encourage you to apply. Your unique experiences and perspectives might be just what we're looking for.

Benefits

Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.

Plus, you will get:

• 25 Days Annual leave, increasing to 26 days after 12 months in the business
• Enhanced Company Pension (Matched up to 5% & Salary Sacrifice)
• Healthcare Cashplan with Medicash
• Private Healthcare with Aviva
• Life Insurance with AIG
• Happl, our benefit platform which provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness.
• Stock / Equity

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we're on!