Regional Product Marketing Manager

It looks like you are visiting from a different region. Select your country or region for location-specific content.Regional Product Marketing Manager Own structured market and competitive insight for the agreed remit, including customer needs, market segments, use cases, channel requirements and win/loss feedback. Identify product gaps, competitive differentiation and growth opportunities across relevant PACS products and solutions. Translate findings into product marketing plans, portfolio recommendations and specific commercial or product actions. Lead voice-of-customer activities and translate validated needs into clear product requirements, use cases, acceptance criteria and business cases. Maintain ownership of the assigned requirements within the consolidated European backlog and engage directly with HQ Product Management and R&D through agreed PLM / SAFe processes where applicable. Track decisions and commitments, resolve open questions and close the feedback loop with customers and regional stakeholders. Develop product positioning, value propositions and regional go-to-market plans that reflect customer needs, competitive alternatives and approved product capabilities. Define target segments, use cases, partner requirements and localization needs. Develop evidence-based pricing and packaging recommendations with Product Management and commercial leaders, and deliver the agreed product marketing actions within the approved European strategy. Own and deliver product messaging, sales tools, training and partner education for the agreed remit. Equip sales teams, distributors, integrators, OEM partners and relevant consultants with clear value propositions, competitive comparisons and use-case guidance. Develop demonstrations and presentations with Sales Engineering and coordinate technical validation. Assess whether enablement improves product understanding, partner capability and adoption. Identify relevant regional and country-specific requirements affecting product suitability and market entry. Translate these into actionable product and readiness requirements, working with the Director and the responsible compliance, security and engineering specialists. Own agreed requirements, evidence or certification workstreams, maintain visibility of gaps and deadlines, and escalate unresolved market-entry constraints. Formal interpretation and approval remain with the designated authorized functions. Own the product substance and accuracy of assigned collateral, presentations, campaign briefs and partner communications. Define localization requirements and keep content current across launches and lifecycle changes. Work with European Marketing on creative production, campaigns and events, contributing product insight, audience priorities and measures of effectiveness. Represent HID as a credible product marketing expert in selected customer, partner and industry engagements, including presentations, conferences and approved publications. Contribute product expertise and specification guidance to the Consultants / Architects & Engineers program. Capture emerging requirements and opportunities, working with the designated program and commercial owners on follow-up. Agree objectives and priorities with the Director and align delivery with regional sales and the European product calendar. Maintain clear plans, decisions, risks and next steps. Review requirements quality and follow-through, launch readiness, product adoption, enablement effectiveness and completion of agreed improvements. Use the findings to refine plans and resolve delivery gaps. Exercise professional judgement in delivering agreed plans, maintain direct stakeholder relationships and lead cross-functional workstreams within the approved mandate. The Director retains functional strategy, integrated priorities, team leadership and budget accountability. Global Product Management, R&D and authorized specialists retain roadmap, development, pricing and formal approval decisions. Sales retains account ownership and revenue accountability; Marketing and Sales Engineering retain their functional responsibilities. Escalate material trade-offs with clear recommendations. Bachelor's degree in Engineering, Computer Science, Business, Marketing or a related discipline, or equivalent relevant professional experience. Substantial experience in product marketing, product management or a closely related commercial role within physical access control, identity, security or a comparable technology business. Demonstrated ability to translate customer and market needs into product requirements, differentiated positioning, go-to-market plans and successful product adoption. Strong technical and commercial understanding, with the ability to interpret specifications, evaluate competitive offerings and develop credible business cases. Experience working directly with product development, sales and marketing teams in an international matrix organization and leading cross-functional workstreams through expertise and influence. Ability to work independently, prioritize effectively and establish credibility with senior stakeholders, customers and partners. Strong analytical, written, presentation and training skills. Experience spanning access-control hardware, credentials, mobile or wallet solutions, controllers and associated software or services. Experience with regional product adaptations, lifecycle management and launches across multiple European markets. Familiarity with European market-access, certification and regulated-customer requirements, and with PLM / SAFe product-planning processes. Experience working with channel partners, consultants and specifiers, together with additional European languages and relevant industry relationships. Competitive salary and rewards package. Competitive benefits and annual leave offering, allowing for work-life balance. A vibrant, welcoming & inclusive culture. Extensive career development opportunities and resources to maximize your potential. To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds. We make it easier for people to get where they want to go! On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences. levelMid-senior levelLocationSuresnes, FranceEngland, United KingdomCardiff, Wales, United Kingdom Benefits of working at ASSA ABLOYOur world of opportunities awaits: including extensive training, international roles and clear expectations for great leadership.