Project Lead - SEO & Affiliate websites

Project Lead - SEO & Affiliate websites

Department: Operations

Employment Type: Full Time

Location: London, UK

Reporting To: Peter Frankland

Compensation: £40,000 - £70,000 / year

About White Swan Data

Technology is at the heart of our business and has produced consistent and significant results. We are a small but rapidly growing team of mathematicians, data scientists and software engineers constantly striving to refine our world class statistical models while also researching and deploying new ones.

Our work bridges three domains, each challenging in its own right - iGaming, quantitative research and software development. This convergence demands a rare blend of skills and creativity to identify and capitalise on inefficiencies across the iGaming landscape. The opportunities are vast, but we are only as good as the people we bring on board.

As a startup, we offer a dynamic and entrepreneurial environment where you'll work on impactful projects and have the autonomy to explore new ideas. In-person collaboration and innovation are at the heart of what we do, and we are always looking for individuals who can contribute their unique perspectives and talents to help us stay ahead in a constantly evolving industry.

About the Role

Following the recent acquisition of a high-potential affiliate website in the crypto & iGaming sector, we are looking for a driven SEO Project Lead to take complete ownership of this asset. Your mission will be to architect and execute the strategy that unlocks its full growth potential, with a piece of the venture's profits being distributed back to the team you lead.

The ideal candidate is a hands on SEO expert, deeply skilled in technical optimisation, on page strategy, and link building. You will work closely with our development team to coordinate site improvements, take the lead on organising the writing and editing of authoritative content, train up colleagues to help with all aspects of the business, and call in freelancers when needed.

This is a foundational role with a large opportunity for growth, it is an area of business we are actively looking to expand. We are looking for an entrepreneurial Project Lead to help build, lead, and shape the future of the affiliates department.

Key Responsibilities

• Drive SEO strategy by conducting in-depth technical audits, keyword research, site architecture reviews, and competitor analysis.
• Collaborate proactively with the product team to resolve technical SEO issues and optimise conversion focused user journeys.>
• Own the entire content production lifecycle, from planning and creation to ensuring every piece is optimised for search intent.
• Direct and manage external resources, including agencies and freelancers, and lead hiring for new team members as required.
• Help deliver clear and actionable performance reports to senior management, highlighting key metrics, progress, and strategic recommendations.
• Develop and execute a high impact link building strategy.
• Mentor colleagues to build team wide SEO expertise.

Must have

• Hands on SEO experience, with a proven track record of driving organic growth through expert level technical and on page SEO.
• Exceptional content skills, including hands on experience in writing, editing, and managing freelance content creators to maintain a high standard of quality.
• Proven success in link building, with experience designing and executing strategies to acquire high authority backlinks.
• Deep proficiency with the modern SEO toolkit (GA4, GSC, GTM, Ahrefs/Semrush, Clicky).
• Expertise with WordPress, demonstrating the ability to manage content, plugins, and site structure effectively.

Nice to have

• Direct experience in the iGaming / online gambling and crypto sectors is a significant advantage.
• Previous experience managing or owning an affiliate website.
• Experience leading a small team or having direct line management responsibilities.
• A strong understanding of how to leverage AI tools ethically and effectively to scale SEO and content processes.
• Working knowledge of basic web development (WordPress, HTML, CSS, JavaScript) for more effective collaboration with developers.
• Familiarity with the cryptocurrency space, particularly as it relates to gambling/iGaming.
• Experience using web crawlers (Screaming Frog, etc).

Benefits

• Salary depending on experience.
• A share of net profits generated/Equity Upside.
• 25 days holiday per annum, plus UK bank holidays.
• Private health & dental insurance.
• Optical cover through Aviva.
• Pension plan.
• Gympass membership to over 1900 gyms and wellness businesses.
• Breakfast bought every day and lunch bought twice a week.
• Free coffee & snacks at the office.
• Regular team events & socials.