Product Marketing Manager

Requirements

• 8+ years of marketing technical writing for enterprise software products, ideally in privacy, data governance, big data, and/or Cloud
• Independent, self-starter who takes ownership over projects and drives them to completion
• Balanced thinker between analysis, technical, and conversational
• Strong organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• Excellent written communication skills that build technical reader credibility and exude prospect/customer empathy, including different tones-of-voice and styles, from blogs to whitepapers
• Expertise connecting business value back to technical capabilities
• Experience in GRC and HRIS SaaS products (Ideal)
• Detail-oriented with strong intellectual curiosity
• Excellent written and verbal communication skills
• Ability to manage stakeholders effectively
• Familiarity with SEO best practices

What the job involves

• Join us at Grouper as a Product Marketing Consultant and play a pivotal role in shaping our product narrative
• We're seeking someone with a keen eye for detail, an insatiable curiosity, and the ability to convey the "why" behind our products. Experience in GRC and HRIS SaaS products is highly desirable
• Product Insight: Develop a deep understanding of our products, buyers, users, competition, and target markets
• Compelling Communication: Craft persuasive and differentiated communications that showcase our technical capabilities and value proposition
• This includes sales collateral (presentations, product data sheets, solutions guide) and marketing collateral (blog posts, whitepapers, thought leadership)
• Content Strategy: Lead and contribute to the technical content strategy, determining the best format and channel for content across different audiences based on customer insights and the buyer's journey
• SEO Optimization: Collaborate with the Marketing Manager to optimize website and content for search (SEO)
• Brand Voice: Contribute to defining the style and tone-of-voice for Grouper
• Stakeholder Management: Liaise with stakeholders such as the CMO, CPO, CPI, and CCO (marketing, sales, and product) to ensure alignment and effectiveness of marketing efforts