Product Marketing Lead

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Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government, and others, to offering training and advice, we're here to help, protect, and promote solicitors across England and Wales.An exciting opportunity has arisen to recruit for a role at the heart of the Law Society's campaigning and political influencing activity.

The Law Society is the independent professional body for over 200,000 solicitors in England and Wales.A year into the new government, there is a huge opportunity to influence the political debate, driving important issues such as access to justice, the rule of law, and supporting a thriving legal business sector up the agenda and influence on behalf of our members.

About the role As the Product Marketing Lead in our marketing directorate, balancing generating commercial revenue with delivering an exceptional customer experience, you will manage a Marketing Manager who in turn manages a team of reports and be responsible for overseeing the strategic direction & execution of marketing initiatives for our membership product portfolio. This will include new-to-market products by developing a clear strategy and marketing product plan to support and generate commercial revenue and member engagement.

Responsibilities Key Accountabilities:

• Manage a team of product marketers and a telemarketing team and collaborate closely with other departments such as product management, sales, and design to ensure the successful positioning, promotion, and adoption of our products with our membership and other customers.
• Work closely with the Member content and communication & Member services, and engagement teams to gain a deep understanding of our products, be at the forefront of new product development, defining goals and metrics for product launches, whilst being the conduit between product, market research and sales, marketing and our customers and prospects.
• To oversee the implementation of integrated marketing campaigns by setting marketing objectives, developing go-to-market strategies, and crafting messaging and positioning to drive awareness, customer acquisition, retention, and revenue growth, and improve member experience and engagement within our core member products, including Premium membership (Sections), LS Learning, and Conferences.
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